The font or shape of the trademark cannot be changed when using it.

If you want to change the pattern, font or shape of the trademark when using it, you need to submit a new trademark registration application to the National Trademark Office.

"Trademark Law of the People's Republic of China"

Article 24 If a registered trademark needs to change its sign, a new registration application must be submitted.

Article 49 If a trademark registrant changes the registered trademark, the registrant’s name, address or other registration matters on his own during the use of the registered trademark, the local industrial and commercial administrative department shall order him to make corrections within a time limit; If it fails to make corrections, the Trademark Office will revoke its registered trademark.

If a registered trademark becomes the common name of the goods approved for use or is not used for three consecutive years without justifiable reasons, any unit or individual may apply to the Trademark Office to cancel the registered trademark. The Trademark Office shall make a decision within nine months from the date of receipt of the application. If there are special circumstances that require an extension, it can be extended for three months with the approval of the industrial and commercial administration department of the State Council.

Extended information

"Trademark Law of the People's Republic of China"

Article 10 The following signs shall not be used as trademarks:

(1) Identical or similar to the name, national flag, national emblem, national anthem, military flag, military emblem, military anthem, medals, etc. of the People's Republic of China, as well as the name, logo, or specific location of the central state agency The names or names and graphics of landmark buildings are the same;

(2) The same or similar names, national flags, national emblems, military flags, etc. of foreign countries, except with the consent of the government of that country;

(3) Identical or similar to the name, flag, emblem, etc. of an intergovernmental international organization, except with the consent of the organization or if it is not likely to mislead the public;

(4) Same as the name, flag, emblem, etc. The official signs and inspection marks that are controlled and guaranteed are the same or similar, except those authorized; (5) The names and signs of the "Red Cross" and "Red Crescent" are the same or similar.

(6) It is ethnically discriminatory;

(7) It is deceptive and can easily cause the public to misunderstand the quality and other characteristics of the product or its origin;

(8) Harmful to socialist morals or have other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.

Article 11 The following signs shall not be registered as trademarks:

(1) Only the common name, graphics and model of the product;

(2) ) only directly expresses the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Other lack of distinctive features.

If the signs listed in the preceding paragraph acquire distinctive features through use and are easy to identify, they may be registered as trademarks.

Baidu Encyclopedia - Trademark Law of the People's Republic of China