With more and more people opening stores in recent years, everyone is aware of the importance of store names. Store names play a key role in a store, which will affect the first impression left by the store to consumers. Then, what should I do if I find that the store name is the same as someone else's trademark?

The method is as follows:

If someone else's shop name has been registered by industry and commerce or registered by trademark, then you may be involved in infringement. The other party can sue. The name of a store can be a kind of trademark, which is also protected by law after registration. Where a registered trademark of a store name is infringed, the punishment for infringement shall depend on the circumstances of infringement, and mediation can be conducted through consultation between the two parties.

after handling, if both parties fail to reach a settlement, the enterprise name registration authority will issue the Enterprise Name Dispute Award. According to the requirements, relevant enterprises should apply for name change registration within 3 days after receiving the award. If the enterprise fails to apply or refuses to change its name within the time limit, the enterprise name registration authority will publicize it to the public with the unified social credit code of the enterprise instead of its name in the national enterprise credit information publicity system, and mark "the enterprise name has been identified as inappropriate by the registration authority".

Shop naming method

1. Name from the point of view of products and services

To name from the point of view of products, the common method is to highlight the characteristics of products. For example, the "Meilianmei Supermarket", which is used to prove its own planning characteristics, reports to consumers that the tools here are inexpensive and trustworthy. This is more attractive to customers than the usual name.

2. Name from a cultural point of view

When naming themselves, businesses may inject specific cultural elements to make them have a positive cultural connotation. Not only can it improve its own grade and taste, but it can also attract more customers' attention.

3. Name from the perspective of the destination market

Shops and shops can name from the perspective of the destination after positioning their own destination market in advance. A good company name must be suitable for the physiological needs of its customers, the planning purpose and emotional appeal of the company, so as to establish a beautiful image and increase its appeal to customers.

4. Naming from the perspective of the place of origin

This idea of naming is usually applied to shops planning local products, or planning a restaurant with a strange charm. From the point of view of origin, we should pay attention to the fact that the place of origin used is better known. If it is a little-known place, I am afraid it will be difficult to play a good role.

5. Naming a store from the perspective of competition

The name of the store is a silent weapon of market competition. If you have a good name, you can increase your competitive advantage.

With this naming method, it is more important to recognize the naming characteristics of competitors, and then give them a better name according to this characteristic, so as to defeat them.