The company always adheres to the corporate governance policy of "relying on talents and focusing on management; improving quality and creating famous brands; winning the trust of the world and leaping to the top", and implements a vertically integrated operation model. Relying on the powerful technology of the company's technology research institute With R&D capabilities, we independently develop and manufacture core components such as gearboxes, torque converters, drive axles, hydraulic cylinders, gears, pipelines, and drive shafts with core competitiveness. The company's products cover loaders, excavators, road rollers, graders, forklifts, harvesters and other machinery, with more than 100 models. Its leading product "Lonking" brand loader is a "China Famous Brand Product", and the "Lonking" trademark is a "China Famous Trademark".
The company has always adhered to the "major principles" of sales agency system and service entrustment system, continuously strengthened the "three major advantages" of quality, service and cost-effectiveness, and established a nationwide Lonking product marketing network. In more than 800 first- and second-level key distribution agencies, a "three-in-one" sales service mechanism of complete machine sales, maintenance services and parts supply has been fully implemented, institutionally ensuring smooth sales channels and continuous improvement of after-sales services. In 2007, the company's group production capacity was 50,000 units, and total sales exceeded 8 billion yuan; of which, more than 30,000 loaders were produced and sold, with a market share of more than 20%, ranking first among domestic peers. The company actively expands the international market. Currently, its products have been exported to 47 countries and regions including Southeast Asia, the Middle East, the CIS, the European Union and Africa, achieving leapfrog development of overseas business.
The company has 19 wholly-owned subsidiaries in four major bases in Fujian, Shanghai, Jiangxi and Henan, covering an area of ??more than 4,000 acres of production plants and more than 11,000 employees. Among them, Lonking (Fujian) Machinery Co., Ltd. is one of the top 100 enterprises in Fujian Province. In 2005, Lonking (Fujian) Machinery Co., Ltd. was awarded the title of "Advanced Enterprise in Quality Management in Fujian Province"; Lonking (Shanghai) Machinery Co., Ltd. and Lonking (Shanghai) Bridge Box Company has successively won honorary titles such as "Shanghai Excellent Industrial Enterprise", "Municipal Civilized Unit", "Top 100 Taxpaying Units", and "Shanghai Advanced Technology Enterprise".
In 2006, the company’s board of directors, based on a comprehensive summary of the successful experience of leapfrog development in the past ten years, stood at the height of the times and at the forefront of the international market, and formulated the "Second Round of Entrepreneurship" from 2006 to 2020. "Development Outline, fully implement the strategy of "International Positioning and Leap-forward Development", promote the future with efficiency, strive to promote the progress and development of the world's construction machinery industry, and steadily embark on the transformation from "Chinese Famous Brand" to "World-renowned Brand" The great journey of strategic leap.