China’s national liquor is Moutai.

Moutai is a specialty of Moutai Town, Renhuai City, Zunyi City, Guizhou Province, and a national geographical indication product of China.

Moutai is China’s traditional specialty wine. It is one of the world's three most famous distilled spirits, along with Scotch whiskey and French Cognac. It is also one of China's three most famous wines, "Mao Wu Jian". It is also the originator of Daqu Maotai-flavor liquor and China’s national liquor with a history of more than 800 years.

The style and quality characteristics of Kweichow Moutai are "prominent sauce aroma, elegant and delicate, mellow body, long aftertaste, and long-lasting aroma in the empty cup". Its special style comes from the unique flavor formed over the years. The traditional brewing techniques and brewing methods are combined with the agricultural production in the Chishui River Basin. Affected by the environment, seasonal production, the Dragon Boat Festival and the Double Ninth Festival have retained some traces of the original local life.

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Moutai-related events

In 1996, the craftsmanship of Moutai was determined to be a state secret and protected. In 2001, the traditional craftsmanship of Moutai liquor was included in the first batch of national tangible cultural heritage. In 2006, the State Council approved the inclusion of "Moutai Traditional Brewing Technique" into the first batch of national intangible cultural heritage lists and declared it a world intangible cultural heritage.

On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of regional origin product protection for "Moutai".

On March 28, 2013, the former General Administration of Quality Supervision, Inspection and Quarantine approved the adjustment of the protected name and scope of geographical indication product "Moutai" (Kweichow Moutai).

On August 13, 2018, Kweichow Moutai announced that it would abandon its application for trademark registration of "National Liquor Moutai", withdraw its litigation application, and apologize to the National Trademark Review and Adjudication Board.

In October 2018, the State Administration for Industry and Commerce requested that the word "national liquor" be removed from Moutai's publicity in the future.