How to sell agricultural specialty products to major cities through e-commerce?
This problem is actually how to market agricultural products.
I have been engaged in agricultural product entrepreneurship for 5 years. I would like to briefly talk about my own experiences and experiences in online sales of agricultural products. There are failures and explorations. Please criticize and correct any shortcomings!
I grew up in a small mountain village called Yongquan Village in the northeastern Liaoning Province. When I was a child, the mountains in front of and behind my house felt like they were endless. The guests are treated with what I consider to be relatively common mountain delicacies and home-grown agricultural products. Guests love it very much!
How to sell such good agricultural products now, especially to major cities?
First of all, you must set up a company, establish a brand, and operate legally.
It is not difficult to set up a company now. There are now public service halls in various places to provide one-stop service. A brand is a registered trademark, and you can go to the local service hall that handles trademark matters. Just operate it legally. Then contact major e-commerce platforms such as Taobao, JD.com, and JD.com to open online stores.
Tmall and JD.com have high qualification requirements for enterprises, and they cannot enter without sufficient hardware conditions.
Taobao is relatively easy and does not cost much. You can open a Taobao through train. If it were not an old Taobao store with a higher star rating, it would be difficult to do it now, and my Taobao store would have failed. In addition, Taobao allows live sales, but the threshold is very high. You can try it.
The deposit for entering Pinduoduo is 10,000 yuan. There were too many fakes before, but now it is still good to help farmers.
These platforms will allocate some traffic to stores, and good stores will still have good sales. Promotion mainly operates according to the rules of the platform!
Then you can build your own mall or mini program mall. Although my own mall has low investment and many products, there are many difficulties in promotion. Without traffic, there will be no sales, and the cost of advertising is very high, and the effect is not very good! But the mall you build yourself can build customer stickiness very well, and it has broad market prospects! Keep up with market trends and have great flexibility.
Then there is the very good community group buying model in the past two years, which brings products to the community, in front of consumers, and services to the door! There are many successful cases!
Finally, you can sell live through the popular platforms such as Douyin and Kuaishou! Internet celebrities are the most popular now, and their ability to bring goods is unimaginable.
To sum up, there are still many ways to sell e-commerce. It just depends on which one is more suitable for the region and product attributes.
Thanks for reading!