second, it is reflected in the booth layout, mainly because the environment and image design have new ideas. There are 558 booths in this festival. Although we don't have a convention and exhibition center yet, the relevant units and enterprises have overcome various difficulties and tried to achieve the best image effect by carefully arranging simple exhibition halls. All participating clothing units hope to translate the symphony "Wearing in Wenzhou" into a classic and famous song, which will be widely spread all over the world. Therefore, when the exhibition hall is arranged, it is particularly meticulous and devoted. The exhibition booth design of French-style suits is unique, and the flowers covered with green lawns complement each other with sets of fine suits, expressing a concept of harmony between man and nature; "Hua Shi" showed his atmosphere with a new model of the Arc de Triomphe. "Snow Song" moved to "Snow Mountain" and "Grassland" to construct a natural leisure paradise; The "dream of saints" shows its elegance and solemnity in a pure white world; The booth layout of the R, B and L Group takes golden yellow as the main color, giving people a warm feeling, taking "yesterday's story, today's story and tomorrow's story" as the clue, relying on the bright and hopeful eyes of the baby as the background, and combining dynamic and static ways, telling people about the entrepreneurial process of the R, B and L people and their firm belief in creating a brilliant tomorrow. According to a boss, they arranged the exhibition hall as an important display of corporate image, and took out their own proud works, trying to make the clothing of this enterprise the most wonderful part of this "Wear in Wenzhou Symphony". Therefore, the booth and environmental layout of this festival are high-level, high-quality and difficult exhibitions at home and abroad in terms of image planning, design effect, art performance and cultural quality. As Mr. Jiang Henggui, president of China Garment Association, said, "Wenzhou's fine clothing festival is really fine, and the layout of the exhibition hall, the fine processing and the high grade have been perfectly reflected. Wenzhou garment enterprises have shown a high level here. "
third, it is reflected in the cultural function, mainly in the integration of economic singing and cultural setting. The clothing industry, like the footwear industry, must pay attention to culture when it reaches a new level. During the shoe culture festival, a foreign reporter asked me, "What do you mean by shoe culture?" I said, culture permeates the footwear industry, and the footwear industry integrates culture, and the footwear culture is the total amount of culture contained in the footwear industry. There is history, learning, aesthetic feeling and folk custom in shoe culture, and shoes are closely related to history, philology, linguistics, literature and art, folklore and so on. Clothing culture can also be expressed similarly. Historically, the development of handmade cotton textile industry in the Qing Dynasty and Wenzhou has reached a certain scale. Xu Bolin founded Brocade School and Xia Deen opened Xinlong Knitting Workshop to produce socks. Embroidery is a traditional craft in Wenzhou. Ou embroidery and Su embroidery are called the six famous embroideries in China. Ou embroidery is used to embroider clothing decoration. At the end of Qing Daoguang, there was a professional embroidery shop in Wenzhou, which included embroidered costumes, cheongsam and so on, in addition to government officials, farmers and brocade clothes. This year's festival will mainly be held in the form of large-scale literary evenings. "Costumes of past dynasties", "national costumes" and "modern costumes" set off the literary atmosphere of "wearing in Wenzhou", and integrate propaganda, entertainment and aesthetics to reflect industrial achievements, industrial characteristics, industrial brands and industrial reputation. This gala is a variety show with unprecedented scale and grade in our city. Costume fashion shows the new charm of ancient style, while foreign clothes and Tang clothes interpret Chinese and western cultures. At the evening meeting, the fashion show showed Wenzhou brand men's and women's clothing, which was divided into digital age, earth story, continental impression and other parts, fully demonstrating the fashion of Wenzhou clothing in line with international standards and the full-fledged and energetic style. American band, Shanghai Ballet and other stars gave wonderful singing and dancing performances at the party. Is Claudia, the world's top model, the "focus" of the party? Schiffer, she is happy to be the image ambassador of Wenzhou as a "famous clothing city" and create a good environment for Wenzhou's clothing industry to go to the whole country and the world. This is actually a successful attempt for us to combine economy and culture.
fourth, it is reflected in the main body of the activity, mainly the new changes in the form and content of mass participation. This festival will * * * arrange 12 special fashion performances, including women's wear and children's wear. In the gymnasium, there are special performances by Aoqi Clothing Co., Ltd., joint performances by three women's clothing brands: Xiaolian, Wandian and Xinpai, and special performances by Red, Yellow and Blue Children's Wear Group. In Haitan and Songtai Square, there are performances by Bagpipes, Oddo and Dieyuan, and special performances by Qianwan Clothing Co., Ltd. These special performances are almost full, attracting tens of thousands of people. There is also an unprecedented garden-style fashion exhibition held by Baoxin Bird Group in Guyu, Jiangxin, which also received good results. At the joint exhibition of China popular fabrics and garments held by China Textile Information Center and China Garment Association, hundreds of fashionable men's and women's garments carefully designed and produced by Wenzhou garment enterprises were divided into three themes, namely "wind, elegance and praise", which respectively reflected amorous feelings, fashion and classics. Their dynamic and novel designs not only explained the traditional style and taste, but also conveyed the charm of the times. In order to better show the elegance of Wenzhou people, we also set up a volunteer team for the "Service Expo", so that more citizens can participate in the "Service Expo" as the host. More than 1,5 volunteers signed up for it, and * * * received more than 3 guests on more than 4 flights, and the guests were full of praise for this volunteer service.
fifth, it is mainly reflected in the image planning that there has been a new breakthrough in the publicity of festival activities. As a traditional advantageous industry in our city, the clothing industry has changed from low-price competition in the past to quality competition, brand competition and style competition. The overall strength has been significantly enhanced, the quality has been greatly improved, the market share has been rising, the influence and popularity in the whole country have expanded rapidly, and a large number of famous products have emerged. Therefore, no matter from the objective conditions or subjective wishes, the conditions for establishing the image of "Dressing in Wenzhou" and building a famous clothing city in China are quite mature. Focusing on the propaganda theme of "Dressing in Wenzhou" and building a famous clothing city in China, we paid great attention to the publicity effect in this respect in the pre-holiday environmental layout. It can be said that this year's publicity and environmental layout have made great efforts, and the whole environment has been created with originality. For example, the production of a 1-square-meter billboard at the intersection of the airport has become the highest in China and even in the world. At the end of September, we held a high-level seminar on China, a famous clothing city in Wenzhou, which had a far-reaching impact. During the festival, corporate image ambassadors frequently appeared, which also added gorgeous elegance to this festival. Hong Kong film and television stars Tony Leung Ka Fai and Cecilia Cheung attended the press conference of the French school Millennium and were hired as ambassadors of the French school. Yam Tat-wah, the ambassador of the good news bird, and Sophia Kao, the international supermodel, "incarnate" for a pair of golden angels like golden couple to perform in fashion; Emil Wakin Chau was hired as the ambassador of "Zhuang Ji", which showed Zhuang Ji the style of the times. After the festival, we will also expand the influence of the festival and cooperate with the news media at home and abroad to further promote "Dress in Wenzhou".
six, reflected in business negotiations, mainly in attracting investment, attracting talents and recruiting talents with new achievements. This is mainly reflected in two aspects. First, the invited personnel have a high level and a wide range. There are more than 1, guests and merchants from overseas, involving more than 6 countries and regions. Among them, there are friends from the United States, Italy and other representatives, well-known overseas Chinese leaders, famous experts at home and abroad, celebrities in the clothing industry, representatives of Hong Kong and Macao associations, etc., which can be described as a gathering of talents and stars. During their stay in Wenzhou, they introduced the business and policies of various countries respectively, and held various discussions with Wenzhou entrepreneurs. Some overseas multinational corporations, consortia, large enterprises and merchants also turned their eyes to Wenzhou and sent personnel to participate in this economic and trade negotiation. Merchants of overseas consortia and large enterprises generally believe that Wenzhou is a big market with great investment potential and space. Representatives and businessmen from these countries came to Wenzhou to build a bridge for economic and trade cooperation and provide a rare opportunity for our city to vigorously develop an open economy. Second, the projects are large and numerous. During the four-day economic and trade talks, * * * signed one joint venture and cooperation project, three agreed projects and four intentional projects, with a total investment of 121.95 million US dollars. The largest project signed this time is 3 million yuan, which is the Wenzhou Nanxi City and Wenzhou Cultural Village project built by Zhejiang Xinchao Group Co., Ltd. at the junction of xinqiao town and Jingshan Street in Ouhai. Five plots of land in the urban area were publicly tendered for land use rights, and 66,3 square meters of land was "bought" by five housing companies, with a total amount of 449,64 million yuan (the total reserve price was only 23,3 million yuan), reaching 6,8 yuan per square meter. In recruiting talents and attracting talents, this time we invited 39 experts at home and abroad, including 3 foreign experts, mainly from the United States, Britain, Canada, Australia, Switzerland, France, Japan, Italy, Russia, Germany, Singapore and other countries; Two in Hong Kong and Taiwan and seven in China. During this festival, 14 experts signed cooperation agreements or letters of intent with relevant units in our city; Reached 13 cooperation projects for introducing talents; We have also signed a liaison agreement with experts from relevant countries and regions to establish overseas talent introduction, and awarded seven enterprises the brand of talent introduction base, which indicates that our talent introduction work will take a new step.
in a word, the festival will focus on quality, taste and characteristics. The festival should be held in a big way, with great ideas and great boldness of vision. If it is held in Wenzhou, it will benefit all parties and affect the whole country, and the flowers will bloom inside the wall and smell outside the wall, so as to have an effect. Apart from the concerted efforts of everyone, I think there are still a few points that deserve our summary and affirmation. First, the theme is clear, which is the soul of festival activities. The theme of this festival is to publicize "Wear in Wenzhou" and build a famous clothing city in China. From the beginning of image planning, activity arrangement to environmental layout, we have all started around this theme, and achieved obvious practical results, initially achieving an image effect: "Dress in Wenzhou", which is recognized by the world; Oupai clothing, going to the world. The second is to plan early, which is the premise of festival activities. After the People's Congress was held this year, we began to investigate and study the festival meeting, went deep into the enterprise and listened to the opinions of the business owners. Strengthen contact with China Garment Association, and * * * negotiate with them to organize festivals. After repeated top-down and bottom-up brewing, the objectives were clearly defined, plans were made, and four press conferences were held successively, which gradually formed the climax of festival activities. The third is systematic arrangement, which is the basis of festival activities. This festival has a large scale and many activities. In order to ensure that the festival not only highlights the theme, but also reflects the richness and variety, we have carefully arranged the order, place and personnel of the activities, so that the clothing display, the clothing press conference, the economic and trade cooperation fair and the symposium will be held alternately, ensuring that each activity will be fruitful, each exhibition will have bright spots and every guest will have fun. Fourth, the organization is strong, which is the guarantee of festival activities. In order to run the festival well, we concentrated our efforts and strengthened our leadership, and established the festival organizing Committee to be responsible for the preparations for the festival; A safety leading group was set up to be responsible for the safety and security of the festival. According to the specific affairs of the festival, the elite forces were transferred from various departments and four special affairs offices were set up. All offices actively perform their functions, communicate with each other in time, and cooperate with each other to ensure the smooth progress of the festival.
the festival has come to an end, but as far as the development of the clothing industry is concerned, there is still a long way to go. We propose to publicize "Wear in Wenzhou" and build a famous clothing city in China, which is not only an encouragement from the government to enterprises, but also a positive response to our entry into WTO. The advantages of individual clothing enterprises in Wenzhou are not obvious, but there are a number of good clothing industry groups; Clothing culture is not rich, but there are a number of famous clothing products at home and abroad; The outward development of clothing is relatively backward, but there are a group of entrepreneurs with modern business philosophy and courage to explore. Therefore, it is the best time and the wisest choice to promote Wenzhou regional brands. In the future, we will make breakthroughs in the following aspects to promote the development of the clothing industry.
one is to pursue fashion in style. The requirement of fashion in clothing industry is crucial, therefore, the concept of fashion should run through the whole process of clothing design, development and production. Closely follow the world fashion development trend and changing trend, and dare to stand at the forefront of China fashion development. In particular, design, as the soul of clothing, to improve the fashion degree of clothing depends on the integration and strengthening of designers' awareness of "fine products". The urgent task is to combine the implementation of the "Master Project" launched by China Fashion Designers Association, strengthen the joint efforts of well-known designers and well-known clothing enterprises, change the current state that fashion designers and clothing industry are relatively "separated" and the design and development plan is relatively "out of touch" with market demand information, and inject more fashionable atmosphere into clothing production and sales.
the second is to pursue individuality in characteristics. Clothing products have the characteristics of "vividness", and production and marketing should adapt to the personalized consumption trend of customers. Especially with the improvement of people's quality of life, the "vividness" and personalized characteristics of clothing products are becoming more and more obvious. People are paying more attention to quality, chasing fashion and highlighting individuality. Our clothing industry is bound to respond quickly to this demand of the market. We should make full use of the numerous advantages of "small giant" enterprises in Wenzhou clothing industry, fully implement computer-aided design and tailoring, form a flexible production system with multiple varieties, new styles, small batches and high efficiency, gradually embody "tailor-made for different people", pay attention to the appeal of clothing personality and special services to consumers, and consciously guide consumption to expand market sales.
the third is to pursue science and technology in development. Attach great importance to the use of high technology to transform the clothing industry. Seize the favorable opportunity when the country continues to implement a proactive fiscal policy and the economy has an important turning point, and guide and promote enterprises to further intensify technological transformation around developing new products, applying new technologies and adopting new technologies. At the same time, according to the direction and requirements of industrial upgrading, we will strengthen foreign advanced soft technologies and key technologies.