The origin of Remy Martin

Remy Martin was established in 1724 by its founder Remy Martin. This genius, who believed in providing the best cognac in the world, finally realized his ultimate dream. The aristocratic Sagittarius constellation pattern symbolizes the company's highest quality - the best soil, traditional and reliable methods and exquisite brewing technology.

To meet the noble demands of brandy buyers from all over the world. To this day, the Remy Martin family is committed to maintaining its tradition of brewing premium Champagne Cognac passed down from generation to generation, making Remy Martin Cognac famous and firmly occupying an important position in the international high-quality Cognac market.

Origin of Hennessy

Hennessy was originally named after Richard Hennessy, who was not a native of France and was born in County Cork, Ireland. .

He went to France to serve as a soldier in 1745. In 1750, he served as a foreign officer in the Guards of Louis XIII and was stationed in the Cognac area. He often tasted Brandy and learned about it. Brandy was so wonderful that I bought many bottles to give to my relatives and friends in my hometown. Relatives and friends were full of praise for Brandy, which became the main reason for running the wine business in the future.

While serving in the army, Richard Hennessy even obtained the "Certificate on Brave and Gallant" (Certificate on Brave and Gallant), which became the symbol of Hennessy Distillery. After being discharged from the army, Richard Hennessy started business in the Cognac area in 1757 and established the Hennessy Distillery in 1765.

In the early days of its establishment, Hennessy's sales were already outstanding. At that time, the export countries were mainly the United Kingdom and other major cities. Today, Hennessy's sales are still in a leading position. Hennessy had been supplying the royal family for 26 years at that time. In 1815, it was awarded a letter by the French Emperor "King Louis XVIII" and was selected as the main wine supplier to the Congress.

At that time, in the era of Hennessy (Irishman Richard Hennessy) in 1765, the order record book showed a large number of orders, mainly in the UK and other major cities.

Extended information

Chinese market

“When Rémy Martin starts, good things will come naturally”, a slogan familiar to Chinese people, has great influence on the French Rémy Martin company’s expansion into China. For the market, it is a milestone. However, due to fierce competition among brands within its agents and the fragmentation of distribution channels, the Rémy Martin brand has declined in some important markets. Remy Martin's growth rate is much lower than competing brands.

As a result, the group made a major global strategic adjustment in 2009, terminating cooperation with agents and operating all its brands independently. In the past few years, the turnover of Rémy Cointreau Group has increased significantly. In 2011, it launched Rémy Martin Chengyin specially for the Chinese market, which was widely praised.

In 2013, this fashionable and modern French luxury brand was not satisfied with the success of traditional sales channels. It opened a Tmall flagship store to develop new e-commerce sales channels and comprehensively expand the Chinese market.

Baidu Encyclopedia - Hennessy

Baidu Encyclopedia - Remy Martin