As we all know, the importance of trademarks to enterprises. Generally, the acquisition of a trademark can be divided into trademark registration or trademark transfer. And because my country’s Chinese characters are limited, there are not many words that can be used as trademarks. , many trademarks with good names have been registered a long time ago. In addition, my country's trademark registration follows the first-come-first-served principle, and subsequent trademark applications will be easily rejected if they have similar problems. Therefore, many companies choose the latter, that is, trademark Transfer, but some trademark transfers are unsuccessful. So what factors will lead to unsuccessful trademark transfer? Let us take a look at it below

1. Expiration of validity: trademarks that have expired without applying for renewal or extension, or that have been canceled by the Trademark Office.

2. Three-year cancellation: someone else has submitted a request to the Trademark Office to stop using the registered trademark for three consecutive years;

3. Trademark change: the text and graphics of the registered trademark have been changed without authorization and their combination;

4. Registration information: Changing the name and address of the registrant without the approval of the relevant departments, or failing to complete the change procedures for other matters. None are transferable.

5. Similar trademarks: causing two trademark registrants to use the same trademark on similar goods at the same time, resulting in confusion of goods from different manufacturers.

6.*** There are multiple trademark owners. A registered trademark belongs to two or more people. Sometimes, each *** owner wants to transfer it to himself. That part of the rights and interests must obtain the consent of other parties.

7. Licensed trademark: The trademark is your own but has been licensed to others for use and cannot be transferred at will. The consent of the licensee must be obtained; and the transfer registration can only be processed after the original license contract is terminated.

8. Market evaluation: If the trademark transferee makes shoddy goods, passes them off as good quality, and deceives consumers when using the trademark, the transfer registration may result in cancellation

Comprehensive From the above 8 points, we can conclude that in addition to the factors of the trademark itself, most of the other reasons are due to the transferor of the trademark. The editor still recommends that when companies transfer trademarks, they must find a reliable and professional transfer platform. A one-on-one trademark agent will serve you and help you complete the transfer easily.