Gym promotion methods:
1. Do a good job of research. Conduct consumer surveys and obtain market demand information for products through external source research. Identify the most likely buying groups and the reasons why consumers tend to make purchasing decisions. Before deciding when to launch a product, find out about the major events that will be released in the industry in the near future that may affect the launch of the product, such as the launch of a famous brand, or a large trade show, and other major current events (such as election day or a royal wedding). Define what success is. Brand awareness, online sales, or new retailer partnerships require setting realistic goals.
2. Create relevant materials. Whether prospects are visually or data-driven, they need to be instilled with marketing messages, and this requires support from your marketing team. The internal team should be familiar with the final key messages, be familiar with press releases, draft fact sheets, technical specification documents, review guides, publish product blog information, video resources, digital advertising, high-resolution product images and a beautiful welcome page for the company website. If the marketing campaign is complete, the message delivered to the public on launch day will be more engaging and save a lot of time.
3. Celebrity effect. Provide the media with advanced product samples, interviews, or pre-launch online video samples to obtain professional feedback and evaluation. You can also use YouTube friends and existing customers to promote your products. Positive product experiences from influential people can have a positive impact on product reports and media interviews. Look for celebrities on social media, especially those that target customers follow, and provide them with early product information and trial products.
4. Spread widely. When the news is ready to be shared with the target audience, organize all pre-launch activities. Coordinate with media contacts, celebrities, and marketing media (blogs, product videos on YouTube, new product web pages) to keep updated with new product launches. Within one week of product release, arrange for a public relations team or cooperative agency to conduct personalized publicity with the media to ensure that a third party promotes the product.
5. Connect with fans. Don’t forget about the people who have been supporting the product since before it was launched. Send them a customized email with information about the new product, including an introductory video. Run a free giveaway on your product’s Facebook page to increase engagement on social media and build buzz for your product. Use complementary brand images across all channels to ensure brand consistency and capture customer attention.
6. Follow up further. Don’t let your product fail after its first launch. Stay in touch with interested media and secure interviews with managers or product managers. Conduct troubleshooting activities with those who have issues with the product. Maintain ongoing interaction with influential celebrities through one-on-one communication. Maintain ongoing communication with existing customers via email and social media platforms.
7. Partners. If products are sold through online or brick-and-mortar retail partners, tag these sales channels with social media and Facebook advertisers. This way fans know where to buy the product and partners appreciate the marketing initiative.
8. Listen to customer needs. After users receive and use the product, provide timely and accurate customer service through social media. Make sure the social media manager knows enough about the product or has a professional who can help answer product-related questions. Especially for products that are just launching, poor customer service is a serious roadblock.
9. Measure results. Find the gap between the current situation and the originally set goals. Based on traffic, links and sessions, Google Analytics can provide insightful information on which marketing strategies are effective. Partners should also be part of the discussion.
10. Appropriate bragging. Expand media coverage through as many channels as possible, including paid social media support. Produce PDF files and printed brochures of key media coverage to share with retailers and partners. Create a page on your company website that showcases coverage.