Legal subjectivity:

The specific process of transferring trademark rights: first, the transferor and the transferee reach an agreement and enter into a transfer agreement, and then both parties submit a proposal to the Trademark Office at the same time The application will be reviewed by the Trademark Office, and if it is finally approved, it will be registered and announced by the Trademark Office. Legal objectivity:

"Trademark Law of the People's Republic of China"

Article 9

The trademark applied for registration should have distinctive features and be easy to identify , and shall not conflict with the previously acquired legal rights of others. The trademark registrant has the right to indicate "registered trademark" or registered mark.

Trademark Law of the People's Republic of China

Article 42

When a registered trademark is transferred, the transferor and the transferee shall sign a transfer agreement and submit an application to the Trademark Office at the same time. The transferee shall ensure the quality of the goods using the registered trademark. When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods. For transfers that are likely to cause confusion or have other adverse effects, the Trademark Office will not approve the transfer and will notify the applicant in writing and explain the reasons. After the transfer of a registered trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement.