the use of a trademark can be either the owner's own use or the licensed use of a third party other than the owner. The Trademark Law stipulates that a trademark registrant may authorize others to use his registered trademark by signing a trademark license contract. The trademark license contract shall be filed with the Trademark Office within 3 months from the date of signing.

an enterprise licenses others to use a registered trademark, usually by concluding a license contract, that is, issuing a license. In the licensing relationship, the trademark owner or the person authorized to use the trademark is the licensor, and the other party is the licensee. In fact, some trademark licensing contracts are independent licensing agreements, and quite a few are trademark licensing clauses included in other contracts, such as trademark use provisions attached to technology transfer, franchising and other contracts. When signing a trademark use agreement, the enterprise may consider choosing one of the following three types:

general license

that is, the form of "small profits but quick turnover", in which the licensor allows the licensee to use the registered trademark under the contract within the specified geographical scope. At the same time, the licensor reserves the right to use the registered trademark in the area and grant the right to use the registered trademark to a third party.

exclusive license

can be used against the exclusive use of the trademark owner, and the licensee has the exclusive right to use the registered trademark authorized for use within the specified geographical scope. The licensor shall not license the same trademark to a third party, and the licensor shall not use the trademark in the territory. The royalty of exclusive license is much higher than other licenses, so only when the licensee considers the market effect of product competition and thinks that it is really necessary to use the trademark exclusively in a certain area will he ask for such license.

exclusive license

refers to the parallel use of the trademark owner and the licensee. In this case, in addition to the licensor giving the licensee the right to use its registered trademark, the licensee can also enjoy the right to exclude the use of the third party. That is, the licensor may not give the same license to any third party, but the licensor reserves the right to use the same registered trademark. Exclusive license only excludes third parties from using the trademark in the territory.