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Nike trademark infringement dispute case
Recently, Nike and converse filed a large-scale lawsuit against more than 1000 websites. They believe that the goods sold by these websites are suspected of infringing Nike and converse's goods and selling fake goods. And through this news, there is a new term? Custom sneakers? Enter the public eye. Many people may think that customizing sneakers is actually a change in the expression of fakes, but it is not that simple. Strictly speaking, custom-made sneakers are only the original idea and do not involve infringement. However, some people sell fake shoes in the name of customized sneakers, which is the main reason for infringement.

First, the origin of customized sports shoes

I believe many people are right? Custom sneakers? This word is relatively unfamiliar. In fact, at the beginning, customized sneakers were just shoes bought by some sneaker lovers through art reprocessing, which made the sneakers more distinctive than the original ones, thus attracting people's attention and achieving this trend. Shoe ring? It is very popular in it. But at the beginning, many sports shoes lovers went to the specialty store to buy genuine sports shoes, patterns, accessories and shoelaces on DIY. Some skilled people will take the shoes apart and put the elements and parts of different shoes together to form a new pair of shoes. But in general, at the beginning, these customized sneakers only circulated in a small circle and were not sold. At most, fans pay some hard money to find someone to help them change their shoes.

Second, why do customized sneakers constitute infringement?

However, with the continuous spread of customized sneaker culture, some people discovered the business opportunities inside and began to sell customized sneakers. Some vendors of these customized sneakers inherited the original customized sneaker culture, selling creativity, using genuine shoes and indicating relevant information. However, some unscrupulous businessmen use the name of customized sports shoes to reprocess some fake shoes and then sell them to others, thus making a profit. Even some people who go too far will boast their customized sneakers as genuine official sales, which will make many people deceived. The behavior of these unscrupulous businessmen has actually constituted infringement, so there is a saying that customized sneakers are infringement.

Generally speaking, custom-made sneakers are actually just ideas, and the starting point is also good. And those criminals who maliciously use the name of customized sneakers are the real infringement.