the logo of the pull-back shoes is divided into the old version and the new version.
1. Old version
The old logo of pull-back shoes was designed by Yuan Shusen (199-1984), designed in 1934 and registered in 1935. Warrior was registered as a circular trademark, in which a Hercules drew a bow and arrow. At that time, the designer of the trademark was Yuan Shusen, who graduated from Hangzhou Academy of Fine Arts. His design was very distinctive and fashionable. In 193s, he advocated western Warriors, so he designed a warrior to draw a bow and arrow. Combining with the story of the fable "Houyi Shoots the Sun" in ancient China, he formed the brand of Warrior, which is bilingual in Chinese and English. Chinese is called Warrior, which means Warrior, and it is very popular in the society.
2. New Edition
The picture below is a brand-new symbol of pull-back shoes. The logo has broken away from the pattern design technique that Mr. Yuan Shusen insisted on, and chose an abstract symbol-W. The designer chose the first letter W of WARRIOR to simplify the design, and the front part was preserved. At last, the oblique upward stroke was freely written in the form of an arc, just like the cursive script in China's calligraphy, freely written without sticking to a pattern, showing a natural and unrestrained attitude.
The oblique parallelogram has its own unstable artistic effect, and the arc bar directly strengthens the sense of power of the logo itself.
Extended information
Yuan Shusen's boomerang logo is circular, and the interior design has two incomplete concentric circles, which invisibly enhances the decorative beauty of the logo. The shape of pulling the bow with the left hand and buckling the string with the right hand makes us clearly see the birth of a diagonal composition, which is full of contrast with the diagonal line from the upper right corner to the lower left corner formed by the head to the bent knee position.
the English letters of WARRIOR filled inside are also diagonal lines from the upper right corner to the lower left corner, which intersect with the diagonal lines of arms to form a triangle structure, and it is an acute triangle. The composition of the acute triangle adds a little bit of vitality to the logo itself. Handwritten English letters show a flexible, comfortable and free atmosphere, and indirectly convey the quality characteristics of pull-back shoes.
Mr. Yuan Shusen's design conforms to the movement style of Art Deco in 193s. The abstract shooter, fluent fonts and divided internal circles make the logo show an effect close to consumers' hearts everywhere.