The trademark requirements for entering Tmall Taobao are as follows:

Flagship stores require R logo

Specialized stores require TM logo

Note: The trademark cannot be a purely graphic trademark, otherwise the Tmall store cannot be named later, and the store domain name cannot be named.

Finally, the cost of entering Tmall mainly includes deposit + annual fee. If you are looking for a third-party platform to settle on your behalf, you will have to pay an additional service fee. This will depend on the category, difficulty of settling in, and other factors.

1. Deposit

Flagship stores and specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 100,000, and the deposit for stores holding registered trademarks is RMB 50,000. ;

Specialized stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000;

In fact, it is TM There are two types of bids: R bid and R bid. The fee paid for R bid is slightly lower.

2. Annual fee

The annual fee charged by Tmall Mall is mainly based on the category, which is basically between 30,000 and 60,000. If the corresponding sales are reached, it can be refunded when renewing. 50% or 100% annual fee.