Specific manifestations of the insufficient potato brand effect in Ulanqab City:

1. Insufficient scientific and technological support capabilities

Weak potato scientific research infrastructure and talent shortage. There is a lack of scientific research leaders. The grassroots promotion system is imperfect, weak, has few practical talents, and has poor technical promotion support and service capabilities.

2. Insufficient investment in infrastructure construction

Ulanqab City is seriously short of water resources, and it is imperative to vigorously develop dry-fed potatoes. However, the current efforts to promote high-quality dry-fed potato varieties and the construction of potato planting bases are insufficient, resulting in low quality and low yields of dry-fed potatoes.

3. The driving force of processing enterprises is not strong

The development of primary processing such as potato cleaning, grading, and packaging lags behind. The number of deep processing enterprises is small, the processing capacity is low, and the driving force is not strong. In addition, the weak connection between the interests of processing enterprises and production bases is also one of the reasons why processing does not have a strong role in promoting planting.

4. The brand effect is not significant

In the market sales process, potatoes entering the market and supermarkets have no packaging logo or brand name, and the brand effect is still not significant or difficult to show.

5. Potato prices fluctuate greatly

Affected by factors such as insufficient publicity, poor information, lagging brand creation, and unsupported marketing networks, potato products are not very competitive and their prices are inconsistent. Stable, failed to achieve high quality and high price, and even had problems with slow sales.