In recent years, the Industrial and Commercial Bureau of Jingning County, Gansu Province, under the leadership of the county party committee and county government, has closely focused on the goal of accelerating the transformation of economic development methods and improving the competitiveness of economic development, giving full play to its industrial and commercial functions and in-depth implementation of trademark strategy, strives to build brand advantages, and has achieved fruitful results in trademark registration, management, application and protection, and has made positive contributions to promoting the county's economic and social development. Up to now, the total number of valid registered trademarks in the county has reached 234, including 53 registered trademarks for agricultural products, 1 geographical indication certification trademark, 2 well-known trademarks (? Jingning Apple? Hengjin?), 13 famous trademarks in Gansu Province, There are 11 well-known trademarks in Pingliang City.

Seize the opportunity to create first-class people’s livelihood services

In order to give full play to the brand effect and promote the development of Jingning’s apple industry, the County Apple Production and Marketing Association, located in the Jingning County Industrial and Commercial Bureau, is headed by Director Bao Yanpeng Serve as president. He led his staff to enter enterprises, markets, towns, and villages for three full months. He conducted in-depth research on the county's industrial operations, comprehensively grasped the basic situation and main indicators of the county's corporate brands, and determined key cultivation areas. The list of supported enterprises has been established and the basic files of existing brand enterprises and key cultivation enterprises have been established and improved. The idea of ????implementing gradient cultivation and development at three levels of municipal, provincial and national brands was put forward, and the "Implementation Plan for Jingning County's Strategy to Promote Brand Development of the County" was fully affirmed and highly valued by the county party committee and the county government. This formed a relatively complete brand cultivation system and kicked off the county's quality revitalization, brand development, and trademark strategy implementation. He worked in many ways, and while focusing on the role of the association, he set up Jingning Apple boutique direct sales stores in Beijing, Shenzhen, and Lanzhou, and went to the scene to promote Jingning Apple with the main leaders of the county, which effectively increased the popularity of Jingning Apple. In 2014, the county's apple output value reached 2.4 billion yuan, with an output of 600,000 tons.

Actively build and establish a long-term mechanism for trademark protection

Strengthen the protection of the trademark rights of the county's specialty products and formulate the "Printing Management Regulations" for the "Jingning Apple" geographical indication certification trademark A series of regulations such as the "License Contract", "Use Management Rules" and "Protection Measures" regulate the use of corporate trademarks, improve corporate trademark management self-discipline and self-protection awareness, and standardize trademark order from the source. Set up warm reminder signs for registered trademarks of well-known brands in large shopping malls in the jurisdiction, proactively guide and urge commercial enterprises to actively fulfill their review obligations, and comprehensively improve the trademark management level of large and medium-sized commercial enterprises. Adhere to equal emphasis on service and supervision, and combine with the 12315 complaint and reporting network to carry out in-depth special law enforcement actions to crack down on various types of infringements of exclusive rights to registered trademarks, focusing on investigating and punishing infringements of well-known trademarks, illegal activities of famous trademarks, and unfair competition behaviors such as "famous brands", which is effective The exclusive right to register a trademark is effectively protected.