Golden Monkey
China's well-known trademark, Chinese famous brand, China's leading genuine leather shoe king, national inspection-free product
Company profile:
Weihai Golden Monkey The Group Co., Ltd. is one of the large-scale enterprise groups in China's shoemaking industry and one of the 1,588 national large-scale industrial enterprises in the country (there are only two "Golden Monkey" and "Senda" in the leather shoe industry). It is the deputy director of the China Leather Industry Association. Long unit, China's leather products industry is one of the top three in terms of comprehensive economic strength.
The company was founded in 1951, with fixed assets of more than 500 million yuan and more than 3,200 employees. The company has advanced Italian and Taiwanese shoemaking assembly lines and leather goods production equipment, with an annual output of more than 5 million pairs of various types of leather shoes and 2.8 million leather goods. The market covers 31 provinces, municipalities and autonomous regions in China, and exports to the United States, Japan, South Korea and Bahrain. , Fiji, Kuwait and other 14 countries.
Enterprise honors:
The leading product Golden Monkey brand leather shoes have been rated as provincial and ministerial excellent products since 1982
Since 1993, they have won many domestic awards Best-selling product "Golden Bridge Award"
In 1994, it was the first to pass the ISO9002 product quality standard in China's leather shoe products industry.
Since 1998, it has won the title of "China's Genuine Leather Shoes King" for many consecutive years.
In 1999, the "Golden Monkey" trademark was recognized as a "China Well-known Trademark" by the China Administration for Industry and Commerce.
In 2001, it was rated as a "National Inspection-Free Product" by the China Bureau of Quality and Technical Supervision.
In 2002, it was rated as "China Famous Brand Product" by China Bureau of Quality and Technical Supervision.
In 2003, it won the "Special Prize", the only highest award in the men's shoe category of the National "Genuine Leather Cup" Design Grand Prix.
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Introduction to Golden Monkey Group
Enterprise Scale
Weihai City Golden Monkey Group Co., Ltd. was founded in 1951. It has 10 subsidiaries and 20 overseas branches, with assets of more than 700 million yuan and more than 4,000 employees.
It mainly produces "Golden Monkey" brand leather shoes, casual shoes, sports shoes, leather goods, clothing and other series of products. The annual production capacity is 5 million pairs of various types of leather shoes and sports shoes, 2.8 million pieces of leather goods, and 800,000 pieces of clothing.
The comprehensive economic strength ranks among the top three in China's leather products industry. It is the vice-chairman unit of the China Leather Industry Association, the top 100 industrial enterprises in Shandong Province, and one of the 1,588 national large-scale industrial enterprises in the country (including leather shoes). There are only two companies in the industry).
Product honors
The leading product Golden Monkey brand leather shoes have been rated as provincial and ministry excellent products since 1982
Won the award twice in 1993 and 1995 Domestic best-selling product "Golden Bridge Award"
In 1994, it was the first in the country to pass ISO9002 quality certification
In 1998, it was awarded the "China Leather Shoe King" by the China Leather Industry Association for four consecutive years. "Honorary
In 1999, it was recognized as a "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce
In 2001, it was recognized as a "National Inspection-Exempt Product" by the State Bureau of Quality and Technical Supervision
In 2002, it was awarded the title of "China Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine
In 2006, it was awarded the title of "China's Leading Genuine Leather Shoe King" by the China Leather Industry Association
Technology Development
The company has introduced a complete set of provincial technology development centers with advanced computer design systems and testing and trial production equipment from Italy. It has more than 40 staff members with intermediate and senior technical titles.
There are technology development workstations in Guangzhou, Wenzhou, Shenyang, Chongqing and other places. According to the different consumption levels of different cities and regions, we design and develop high, medium and low consumption products with ex-factory prices ranging from 40 to 2,000 yuan. A wide range of products of various grades. It can develop and design more than 2,000 new products every year, and new products are put into production every day.
Participate in the National Leather Shoe Design Grand Prix every year, and both men's and women's leather shoes win first place. In September 2003, Golden Monkey Leather Shoes won the highest award - the Special Prize in the China Footwear Design Competition. It stood out from tens of thousands of participating shoemaking companies across the country and won the "Leather Logo Cup".
Market construction
There are more than 20 sales companies across the country and more than 1,000 "Golden Monkey" stores.
The products sell well in 28 provinces, municipalities and autonomous regions across the country, and are exported to 14 countries including the United States, Russia, Japan, South Korea, Germany, and Israel.
Among them, Golden Monkey Leather Co., Ltd. has also been designated as an outer packaging supporting manufacturer by large international computer companies such as IBM in the United States.
Trademark Management
The "Golden Monkey" (leather shoes) trademark was registered in 1980.
At present, the domestic registration scope of the "Golden Monkey" trademark covers more than 500 products in 38 major categories in international classifications. Successfully registered in more than 10 countries including the United States, Russia, Japan, South Korea, Germany, and the United Kingdom.
Multiple operations
Golden Monkey Group Southern Company mainly operates the leather shoe market south of the Yangtze River. It has its own companies and invested factories in Wenzhou and Guangzhou.
In addition, Golden Monkey Leather Goods Company, Golden Monkey Clothing Company, Golden Monkey Leather Shoe Material Company, Golden Monkey Sports Shoes Company, Golden Monkey Socks Company, Golden Monkey Import and Export Company, Golden Monkey Wenrick Shoes Company are in Thrive.
Park construction
The Jinhou Shoe Industrial Park (Weihai Jinhou Group Shoe Co., Ltd.) covers an area of ??300 acres, with a total planned construction area of ??250,000 square meters and a total investment of It is expected to be 350 million yuan.
At present, the first phase of the project has completed 75,000 square meters, purchased and installed more than 800 units (sets) of various equipment and 12 assembly lines, including 60 units (sets) of newly imported equipment from Italy and Taiwan. There are 280 units (sets) of equipment, and the workshops, equipment and other facilities are among the best in the domestic and foreign shoemaking industry.
After the entire park is completed, it will produce 12 million pairs of leather shoes annually, achieve sales income of 3 billion yuan, profits and taxes of 500 million yuan, and profits of 400 million yuan, and accommodate 12,000 to 15,000 employees. Due to the supporting processing of the shoe industry Its characteristics can drive the output value of external supporting enterprises to 3 billion yuan and create more than 15,000 jobs.
In addition, the Jinhou Clothing Industrial Park and the Jinhou Leather Industrial Park are also under planning and construction.
Our goal is to trust the construction of the park, engage in brand management, and strive to achieve sales by 2010 in the production and sales of the park and the operation of various Golden Monkey brand companies of the entire group company. Revenue of 6 billion yuan, profits and taxes of 1 billion yuan, and profit of 800 million yuan