Changle County People's Government

Changle has given full play to its advantages in resources and market, vigorously developed the jewelry industry, and achieved leap-forward development in just five years. Up to now, Changle China Gem City Market has been built and put into use with an area of more than 5, square meters and more than 1,2 jewelry enterprises. The transaction volume increased from 1 billion yuan in 27 to 4 billion yuan in 212. Changle jewelry industry has rapidly grown into a characteristic industrial cluster and become a jewelry industry base with certain influence in China.

Volcanoes

I. Overview of the development of Changle's jewelry industry

The volcanic eruption 18 million years ago left Changle with more than 1 ancient volcanoes and produced rich, unique and well-known sapphires. Changle County is rich in sapphire resources, with a mining area of more than 45 square kilometers and a reserve of billions of carats. It is one of the four largest sapphire mining areas in the world (Thailand, Sri Lanka, Australia and Changle, China). Compared with sapphires produced in other countries, Changle sapphire has the characteristics of deep blue color, large particle size, pure crystal, remarkable bichromaticity, exotic picturesque gemstones, and many colored gems, and is favored by consumers at home and abroad. Therefore, Changle is praised as "Sapphire Capital of China" by the jewelry industry.

It has been more than 2 years since Changle discovered sapphire. In the late 198s, the county party committee and government adopted the development policy of "water flows quickly" to rapidly develop the local economy, which attracted jewelers from Thailand, Australia and Taiwan Province to gather in Changle to cooperate with local enterprises in mining, processing and trading. By the early 199s, Changle had become an important source of international sapphire market.

in p>1993, the county party Committee and the county government timely adjusted their industrial policies, and set up a project to build a jewelry trading market-China Gem City, which effectively promoted the development of Changle jewelry industry. Up to now, Changle has formed a complete industrial chain from sapphire mining, gem processing, jewelry inlay processing to wholesale sales. There are more than 5, jewelry employees in the county, and more than 2, jewelry and jewelry processing and sales enterprises, with an annual processing of tens of millions of carats of gems, hundreds of millions of jewelry and hundreds of tons of gold. It has become the largest sapphire and gold processing and trading center in China. In 211, Changle was awarded the title of "Sapphire Capital of China" by China Mining Association.

China Gem City-Wan Guo Gem Garden

China Gem City-Yikela International Gem Capital

II. Main Achievements

After nearly five years (27-212) of unremitting efforts and development and construction, Changle jewelry industry has been booming and gradually developed into a new economic growth point of Changle.

Honor

1. Achieve sustainable development

Facing the non-renewable sapphire resources, Changle county party committee and county government timely adjusted industrial policies. In 22, a decision was made to carry out planned and orderly mining of sapphire in the county, and it was clearly stipulated that it would not be mined again for at least 1 years. In 211, a total ban on mining will be implemented, and large-scale exploration will be carried out for sapphire mines in China. After the exploration is completed, a more scientific development plan will be formulated according to the existing reserves. By changing the idea from "fast flow of water" to "long flow of fine water", this precious resource will be fully utilized to realize the sustainable development of Changle jewelry industry.

2. Brand building has achieved remarkable results

In recent years, we have taken the creation of high-end brands as a breakthrough, supported the jewelry industry as a secondary industry and cultivated it as a tertiary industry, and made every effort to promote the jewelry industry to the high end. At present, more than 2 well-known brand enterprises at home and abroad, such as Mengjinyuan, Lantian and Jiafu, have been cultivated, and now they have 4 well-known trademarks in China, and the processing transaction volume has exceeded 4 billion yuan. China Gem City has also been successively rated as "Top 1 National Competitive Markets", "Top 1 Brand Markets of Jewelry and Art in China", "Characteristic Industry Base of Jewelry and Jade Jewelry in China" and "National AAAA Tourist Attraction".

3. The market scale continues to expand

Since 27, the Changle County Party Committee and the county government have carried out large-scale expansion of the China Gem City market. After five years of reconstruction and expansion, the capacity of Changle jewelry market has been greatly improved, and the market business area has soared from 8 thousand square meters to nearly 5 thousand square meters. The number of jewelry enterprises in the market has increased from more than 2 to more than 1,2, and the annual processing transaction volume has increased from more than 1 billion yuan to more than 4 billion yuan. Most enterprises in the market have set up branches or stores in franchise chain all over the country, among which Mengjinyuan Jewelry has more than 1,6 stores in franchise chain. At the same time, the output value and tax revenue of jewelry industry have increased greatly, which has contributed to Changle's economic take-off.

4. The service system has been continuously improved

While strengthening services such as property management, quality inspection and security, combining with the market characteristics of Gem City, and according to the needs of various jewelry enterprises, we will innovate the service concept and solve the problems encountered by enterprises in their development. For example, in 21, we cooperated with financial institutions to launch the "Lanbaoying" gem pledge loan business to solve the problem of financing difficulties for enterprises. In 212, we joined a number of financial institutions to launch a consumer-oriented jewelry consumption loan business. According to statistics, in 211, various financial institutions lent hundreds of millions of yuan to the gem city market.

the road to the construction of China's jewelry and jade jewelry industry base

III. Specific measures to develop the jewelry industry

1. Scientific planning and zoning construction

In order to meet the development needs of Changle jewelry industry, Changle county party committee and county government have made an overall plan for the market of China Gem City, which is divided into three areas: gem processing area, market trade area and comprehensive supporting area. After the construction of China Gem City is completed, the total construction area will reach 2.6 million square meters, and the annual processing and trading volume will exceed 1 billion yuan. It will become the largest and world-class international jewelry mall in China, the first AAAA-level jewelry tourist shopping city in China, and the city that never sleeps for leisure, entertainment and shopping in Changle.

2. Vigorously cultivate brands and enhance market competitiveness

China Gem City is the only large-scale professional trading and wholesale market with the name of "China" approved by the State Administration for Industry and Commerce in China. The market is characterized by sapphire, and thousands of jewelry products including diamonds, gold, silver, jade, jadeite, pearls, agate and crystals are gathered. With the increasingly fierce market competition, cultivating brands has become an important support for enterprises to enhance their core competitiveness. Changle government attaches great importance to brand building and has made important progress. From processing technology to product quality, from technological innovation to industrial upgrading, the market of China Gem City has undergone a great transformation from no brand to brand.

3. Hold festivals to expand external publicity

In order to further expand the popularity and influence of Changle jewelry industry, we insist on making friends through festivals with precious stones as the medium. Since 22, relying on the rich advantages of sapphire resources, the 11th International Gem Festival has been held successively, which has set up a platform for foreign exchange and cooperation, effectively promoted industrial investment and promoted market prosperity. More than a dozen media such as CCTV, Phoenix Satellite TV and People's Daily have made in-depth reports on the development of jewelry industry in Changle County. Since 211, in order to further enhance the scale and grade of the Gem Festival, China (Changle) International Gem Expo has been actively applied to further promote the development of the jewelry industry and enhance the brand influence of Changle City.

4. Improve supporting facilities and do a good job in enterprise services

Set up Changle Testing Station, a national quality supervision and inspection center for gold, jewelry and diamond products, with an annual appraisal of more than 1, pieces of jewelry and jade jewelry, and strictly control the quality of jewelry; Established Gem City Property Company, established a perfect service system, and provided one-stop property services for the majority of jewelry enterprises in the market; Established the Sapphire Research Institute, established the jewelry electronic trading information platform, and took the lead in exploring the jewelry pledge loan business in the domestic jewelry industry, which effectively promoted the upgrading of the jewelry industry. At present, hundreds of jewelry enterprises have started e-commerce, with an annual transaction volume of several billion yuan.

China Gem City-Night View of Liwei International Gem Plaza

China Gem City-Shanghe International Gem City

IV. Development Planning

Although the construction of Changle Jewelry Industry Base has made some achievements, there are also some urgent problems to be solved in the process of growth. For example, the degree of internationalization is not high enough and the construction of market culture needs to be strengthened. In the next five years, we will focus on the following aspects to seek breakthroughs.

1. Expanding foreign exchanges

First of all, we should increase exchanges between industry associations, especially with China Insurance Association and local associations; Secondly, we should strengthen exchanges and cooperation with various jewelry industrial bases across the country and learn from the advanced experience and achievements of various industrial bases; Thirdly, we should expand international exchanges and cooperation to provide more opportunities for the development of Changle jewelry industry.

2. Implement the talent strategy

Introduce universities and research institutes to visit Changle, connect enterprises, strengthen the contact between enterprises and universities and research institutes, and adopt various ways such as entrusted training, short-term training and personnel recruitment to build a good platform for cooperation in production, learning, research and use.

3. Strengthening cultural construction

Changle has a profound historical and cultural heritage. The Jiang Qi culture with the theme of "merchants' cultural origin, the squire began to fief" proves that Changle is the birthplace of China's commercial culture. Based on this, the traditional jade culture of China and the western gem culture are organically integrated and run through the whole process of jewelry market development, forming a unique jewelry market cultural pattern. Supporting the construction of supermarkets, hotels, leisure food places and other facilities, do a good job in the construction of gem culture, create a strong gem culture atmosphere, and realize the integration of eating, living, traveling and purchasing.

4. Scientific planning and layout

Do a good job in the overall planning, detailed planning of various projects and single building design scheme of China Gem City with high standards and high grades. Set up partitions reasonably to avoid duplication of functions. Planning and construction of special items such as strange stones, calligraphy and painting, antiques, musical instruments and handicrafts, and supporting service areas such as hotels and restaurants.

5. Improve supporting services

Set up three centers and one company, namely testing center, tourist reception center, market service center and consulting company; Set up a "one-stop" service hall in China Gem City, and all departments and units closely related to the development of jewelry industry such as quality inspection, price, industry and commerce, finance and insurance will be stationed; Establish a jewelry appraisal agency to expand and strengthen the sapphire pledge loan business; Give play to the role of sapphire research institute, and tackle key problems such as sapphire color change and new product development and design.

6. Promote brand building

Implement and promote brand strategy to enhance brand awareness of jewelry enterprises. By strengthening the protection of intellectual property rights and strengthening the publicity and popularization of intellectual property rights and related laws and regulations, we will provide a good policy environment for enterprises to create famous brands. Focusing on improving the overall competitiveness of the industry, we will promote the adjustment of industrial structure and focus on cultivating a number of leading enterprises with large scale and strong core competitiveness, so that these enterprises have higher brand and competitiveness in domestic and foreign markets.

7. Develop in combination with tourism

Formulate the overall tourism development plan of Changle Volcano, Hot Springs and Gem City, attract high-end, fashionable and advanced tourism developers to participate in the investment development and construction of the tourist area, and build Changle into a tourist destination with volcano tourism, gem shopping and leisure and holiday; Formulate preferential policies to attract travel agencies and tourists to attract more tourists to Changle for tourism, shopping and vacation.

China Gem City

The road to the construction of China's jewelry and jade jewelry characteristic industrial base.