Why does opening an online store require brand authorization?

For authorized merchants, through professional brand online authorization, they can purchase a well-known brand authorization that is well-known to consumers, relying on consumers’ good understanding of the brand and brand strategy. With a good corporate image and business philosophy, merchants can enter the market and quickly integrate their products at lower costs, faster speeds and lower risks, so that the merchants themselves can be recognized by consumers and move towards success. .

In terms of product distribution, with the authorization of well-known brands to sell brand-side products, you can quickly get on the right track, and then you can get a professional business team to coach the expansion and operation of the channel business, and merchants can participate in the brand-side sales activities.

Brand licensing also has another role, which is also the most important role. On e-commerce online store platforms, merchants want to sell well-known brand products. If they sell well-known brand products without brand online authorization, many problems will arise, such as products being deleted, store rights being reduced, stores being blocked, etc.

Where can I purchase online brand licensing?

Digital 3C brands can be authorized for all platforms

Apple, Huawei, Xiaomi, Samsung, Meitu, Lenovo, Oppo, vivo.

Household appliance brands can be authorized for all platforms

Feike, Philips, Haier, Joyoung, Midea, Meiling, TCL, and Oaks.

Beauty and skin care can be authorized for all platforms

Shiseido, Armani, Estee Lauder, Mac, Laneige, L'Oreal.

Daily household chemicals can be authorized for all platforms

Velox, Veggies, Mom's Choice, Bangjie, Liushen, Procter & Gamble, Blue Moon.

Clothing/Sports can be licensed for all platforms

Nike, Adidas, Converse, Disney, Antarctic, Playboy, Li Ning, Anta.

The following clothing brands are authorized to provide purchase channels

Nike, Adidas, Converse, Champion, BOY, Puma, Li Ning, Anta, Skechers, Kappa, Under Armor

So how can we ensure that the online authorization letter obtained by the merchant is authentic?

To purchase online brand authorization, you must sign a three-party contract. The three parties in the three-party contract are the merchant, the e-commerce company, and the brand licensor. The three-party contract first guarantees that the authorization is true, complete, and effective, and that the authorization chain is Complete, secondly, the third-party contract guarantees price transparency, and there will be no situation where the authorized party pays sky-high licensing fees due to unclear prices. Finally, a little reminder, when paying a deposit or full payment, you cannot transfer to a personal account. Regardless of the deposit or full payment, you must confirm the corporate account you entered at the time. It is best to authorize it at a large e-commerce company, directly in the company. Make recharge payment on the portal website, and the order information can be seen.