Innovation and Entrepreneurship Plan Template

Innovation and entrepreneurship refers to technology innovation, product innovation, brand innovation, service innovation, business model innovation, management innovation, organizational innovation, market innovation, channel innovation Entrepreneurial activities carried out based on one or more innovations in innovation and other aspects. Innovation is the characteristic of innovation and entrepreneurship, and entrepreneurship is the goal of innovation and entrepreneurship. The following is a plan template for innovation and entrepreneurship that I compiled. Welcome to refer to it.

Requirements for filling in the first part

1. Cover format

Participating teams can design the company’s product or service concept into a The LOGO pattern is placed on the homepage, but enough space needs to be reserved for the following content:

1. Company name (planned or established)

2. Technical field

3. Person in charge

4. Telephone number

2. Filling in instructions

1. All questions listed in this business plan are to ensure During the expert review, they will have an objective, in-depth and detailed understanding of the participating teams and entrepreneurial projects. Please fill in the relevant questions in the business plan in detail according to the plan template format.

2. Each participating team will select the appropriate Chinese name of the proposed enterprise based on the specific circumstances of the applied project. For existing enterprises, please fill in the enterprise name approved by the industrial and commercial administration department.

3. Each participating team selects the following technical fields according to the specific circumstances of the applied project:

(1) Equipment manufacturing and mechanical energy; (2) Agriculture, forestry, animal husbandry and related categories ;(3) Biology, medicine, and food; (4) Chemical technology, environmental science; (5) New materials; (6) Electronic information and applications; (7) Internet technology applications and Internet of Things development; (8) ) Modern service industry category; (9) Education, culture and media and application category; (10) Others.

4. If each participating team has independent intellectual property rights (including: patents, software copyrights, papers (abstracts), product testing reports, technical achievement identification certificates, etc.), please convert relevant certification materials into digital photos Or scanned copy format, attached as an attachment.

5. This business plan template is for reference only. Each participating team can fill in and complete it according to their own situation.

6. Filling in the instructions is mainly to facilitate the text description or explanation when the participating team writes the plan. Such content shall not appear in the final text.

3. Confidentiality Commitment

Commitment

The contents of this business plan may involve the business secrets of the participating teams, and are only for investors who have the intention to invest or are interested in investing. The incubated organization is open to the public and is required to make the following commitments upon receipt of this business plan:

Keep this business plan properly and shall not disclose it to other parties without the consent of the competition organizing committee and the project applicant. Contents of this business plan.

Part II Table of Contents

After each participating team initially determines the business plan, they need to pay attention to confirm that the page numbers of the table of contents are consistent with the page numbers of the inner pages.

1. Summary

2. Company overview

3. Products/services

4. Market analysis

5. Marketing strategy

6. Production and operation

7. Organizational management

8. Financing description

9. Financial analysis< /p>

10. Risk Analysis

Appendix

The third part of the specific content of entrepreneurial design

1. Summary

The summary of the business plan should cover all the key points of the business plan and condense all the essence.

The main content includes: company name, establishment time, registered capital, products and services, technical level, industry status, market size, marketing strategy, production and operation status, organizational management, financing and investment plan and financial analysis, Risk analysis and control and other related content.

It is required to be concise, concise and credible, and be able to effectively summarize the entire business plan; have a distinctive personality and be attractive; have clear ideas and goals; and be able to highlight its own advantages.

2. Enterprise Overview

1. Enterprise Name

For proposed enterprises, please choose an appropriate Chinese name based on the specific circumstances of the applied project; for existing enterprises, please Fill in the name of the enterprise approved by the industrial and commercial administration department.

2. Registration date

The registration time of the proposed enterprise is determined by the participating team (the time is between May 2015 and December 2015); please fill in the registration time for the existing enterprise. The time when the industrial and commercial administration department issues an enterprise business license.

3. Registered capital

For the registered capital of the proposed enterprise, please choose to fill in the registered capital that is consistent with the future project operation; for the already established enterprise, please fill in the enterprise business license issued by the industrial and commercial administration department. The amount of registered capital.

4. Company address

For the company address of the proposed company, please fill in the address that is consistent with the future project operation market; for the already established company, please fill in the business license issued by the industrial and commercial administration department. address. Note: If there is another production, processing or business address, please indicate it at the same time.

5. Contact information

Telephone, fax, email, website, QQ, Weibo, WeChat, etc.

6. Enterprise nature (type)

According to the requirements of the modern enterprise system, the establishment of an enterprise should adopt three organizational forms: corporate enterprise, partnership enterprise or sole proprietorship. If the proposed enterprise adopts the corporate organizational form, you need to fill in a limited company or a joint-stock company. For others, you can fill in a partnership, a sole proprietorship, etc.; for an existing enterprise, please fill in the enterprise type on the business license issued by the industrial and commercial administration department.

7. Corporate purpose

Describe the purpose of the existence of the enterprise or the contribution it should make to social development, mainly to answer the question "What is the enterprise?" Including the company's long-term goals, corporate culture, corporate spirit, business philosophy, etc., reflecting the company's fundamental thinking and development line.

8. Shareholder information

List the names of current shareholders and their capital contributions.

9. Main business

For the proposed enterprise, it is mainly the company’s future operating business and main income forecast; for the established enterprise, it is mainly the current operating business and future operations. Business conditions, especially past major revenue and future revenue forecasts.

3. Products/Services

Use a concise way to describe the company's products/services.

Mainly introduce the name, characteristics, performance, uses, application fields, market prospects, etc. of the product/service, and you can attach pictures to illustrate it. Note: There is no need to disclose the company's core technology.

Explain how the product/service provides value to consumers and what methods are provided? What market gaps (international or domestic) the product/service fills? You can add relevant photos of the product/service.

1. Advantages of the product/service

The background and current development stage of the product/service, comparison with similar products/services in the same industry; the novelty of the product/service nature, advancement and uniqueness, and the competitive advantages of products (including performance, price, service, etc.).

2. Technical description

The company’s existing technical achievements and technical level (including technical appraisal status, awards received from international, national, provincial, municipal and relevant departments and institutions), Current and pending intellectual property rights (patents, trademarks, copyrights, etc.); has the company signed an agreement regarding the transfer or licensing of patent rights and other intellectual property rights? If so, please explain (with main terms or authorization letter attached) ).

3. Research and development

The company’s existing technology development resources and technical reserves, the technical level, competitiveness and external cooperation of the R&D team, the R&D funds that have been invested and future investments Plan, incentive mechanism for R&D personnel, and maintain the stability of key technical personnel and technical teams.

4. Future products/services

Positioning and update cycle of next-generation products/services.

5. Related support

Product after-sales service network and user technical support.

4. Market analysis

Describe the industry, market and complementary areas in which the company is located.

Analyze what are the characteristics of the market? Analyze whether there is a new market? How to develop the new market? Analyze domestic and foreign industry conditions, market capacity, and analyze the demand trend of the product in the market. Data analysis and comparison are required.

1. Industry and market conditions

The development history and trends of the industry in which the products/services are located, what changes in the industry have a greater impact on product profits and profit margins, and those who enter the industry Technical barriers, trade barriers, policy restrictions, etc., industry market prospect analysis and forecasts, relevant data must indicate the source of the information.

2. Target market positioning

Describe the market segments and target customer groups of your products/services, and explain what factors motivate people to buy your products? What is the attraction of your products/services to consumers? Where? Why do people choose the company's products/services?

What is the target market share of the product/service? What is the possible share of the product/service? You can use a chart to illustrate the development trend of the target market capacity.

3. Competitor analysis

Divide important competitors based on products, prices, market shares, regions, marketing methods, management methods, characteristics and financial strength.

Analysis of the advantages and disadvantages of product/service price, performance, and quality in market competition:

You can list and describe the advantages and disadvantages of major competitors in the target market.

4. Market access

Explain whether there are industry controls on the market sales of products/services, and analyze the difficulty of products/services entering the market.

5. Marketing Strategy

1. Describe the composition of product sales costs and the basis for setting sales prices.

2. If the product has formed a competitive advantage in the market, please explain what factors are related (such as the same cost but low sales price, low cost forming a sales advantage, and product performance, brand, and sales channel advantages). to competitors' products, etc.).

3. Strategies and implementation in establishing sales network, sales channels, setting up agents and distributors. Sales strategies can be determined based on consumer group characteristics, geographical advantages, consumption characteristics caused by seasonal changes, and effective use of funds.

4. Determine the strategy and implementation of advertising promotions, product sales price strategies and implementation, the strategy and implementation of establishing a good sales team, and product after-sales service strategies and implementation.

6. Production operations

If it is a manufacturing company, it needs to describe the manufacturing situation of the product. If it is a non-manufacturing company, it does not need to be filled in.

1. Product manufacturing method

Describe whether the company produces by self-built factories, commissioned production or other methods. Please explain the reasons.

If the enterprise builds its own factory for production, please explain whether it is to buy a factory or rent a factory? What is the area of ??the factory? What is the production area? Where is the factory located? Is transportation, transportation, and communication convenient?

　2. Production equipment status

Indicate whether special equipment or general equipment is used. How advanced is the equipment? What is its value? Is it insured? What is the maximum production capacity? Can it meet the product requirements? What are the requirements for sales growth?

If you need to add equipment, you need to describe the equipment purchase plan, purchase cycle, and installation and commissioning cycle.

If equipment operation requires employees with special skills, please describe how this will be addressed.

3. Product manufacturing process and process flow

Describe the product manufacturing process and process flow.

How to ensure the stability, reliability, quality and purchase cycle of the main raw materials, components, accessories and key components and other purchase channels, it is required to list the list and contact information of the three main suppliers.

Under normal production conditions, within what range should the yield rate, repair rate, and scrap rate be controlled? Describe the product quality assurance system and key quality testing equipment during the production process.

4. How to control product costs and production costs? What specific measures are there?

5. When formulating product batch sales prices, what is the gross profit margin of the product? What is the pure profit margin? How much?

7. Organizational management

1. Describe the company's organizational structure. It is necessary to use diagrams to represent the organizational structure in the early stage of operation and the organizational structure in the mature stage of operation.

2. Briefly introduce the setup and functions of each department of the enterprise.

3. Introduce the company’s management team, introduce the educational background and work background of each team member related to the management of the company, describe the work responsibilities of each team member, and focus on management division of labor and complementary skills.

4. Introduce the company’s major investors and shareholdings.

5. Describe the strengths and weaknesses of the entrepreneurial team? Talent strategy and incentive system?

6. Introduce the legal advisors, investment advisors, technical advisors, accountants, and management the company intends to hire. Consulting and other external support forces.

8. Financing instructions

How much capital is needed to ensure the implementation of the project? How much financing is needed? Among them, how much is the risk investment? If external borrowing is required, how much is the loan amount? What are the sources? What is the loan ratio? What are the guarantee measures?

1. Please explain the purpose and use plan of the invested funds.

2. How much equity is planned to be transferred to external investors?

3. What is the expected average annual return on net assets in the next 3-5 years?

4 , What supervision and management rights can foreign investors enjoy?

5. In what way can foreign investors recover their investment, the specific method and execution time?

9. Financial analysis

1. When the product/service forms a large-scale sales, calculate the gross profit margin and net profit margin.

2. It is necessary to provide the balance sheet, profit and loss statement and cash flow statement for the next 3 to 5 years.

3. Each financial data must have a basis and the financial data must be explained.

10. Risk Analysis

Please analyze various possible risk factors in the entrepreneurial process.

Mainly include: market, technology, finance, management, capital, policy and other risks, and explain how to avoid and resolve risks.

Appendix

If you have the following materials, please list them:

1. Company background and organizational structure

2. Team composition and resume

3. Company promotional materials

4. Market research data (or contract)

5. Patent certificate (authorization certificate)

　7. Other required explanatory materials

Related: Format requirements for innovation and entrepreneurship plans

1. Business description. Describe the industry you want to enter, what products (or services) you are engaged in, main customers, the life cycle of the industry and the company form.

2. Products/services. Introduce the characteristics, levels and advantages of the company's unique key technologies, and the characteristics and advantages of leading products compared to similar competing products in the market in terms of quality, performance, function and other aspects.

3. Stage goals. Introduce the short-term, medium-term and long-term goals of innovation and entrepreneurship.

4. Marketing strategy. Introduce target market positioning, listing, promotion, pricing and other strategies.

5. Competition and risk analysis. It mainly introduces the company's current market competition performance, possible risks, etc.

6. Management. Introduce the project-related operation management system.

7. Team skills and personnel needs. Introduce the existing team situation and personnel needs, what professional and technical talents need to be introduced, required personnel costs, etc.

8. Financial needs and applications. Including the use of financing funds, working capital turnover, etc., and forecasting the profit and loss statement, balance sheet and cash flow statement for the next three years.

9. Growth and development. The projects currently being developed by the company and its future products and technology development directions, the company's current economic benefits and predictions for the future period, etc. ;