Nanjing’s “Baoqing Silver Building” was built during the Jiaqing period of the Qing Dynasty and has a history of 200 years. It is one of the most prestigious time-honored silver buildings in China. In 1984, Baoqing was the first in the domestic industry to restore a time-honored brand. In 2006, Baoqing was rated as one of the first batch of "Chinese Time-honored Brands" by the Ministry of Commerce; in 2008, Baoqing's gold joinery skills were included in the second batch of national intangible cultural heritage lists by the State Council.
China Jewelry and Jade Jewelry Appraisal 2009
As a century-old store, Baoqing’s management methods for sustainable development are: first, to keep pace with the times, so that the time-honored brand’s treasures will never grow old and rejuvenate; The second is to adhere to the principle of integrity, win the market with integrity, and find a development path with its own characteristics.
Baoqing knows that high-quality products and services are the prerequisite for winning the market, and integrity is the most valuable intangible asset. In its operations, Baoqing always insists on being honest with consumers and does not engage in price fraud, price monopoly, or false discounts; it treats its partners with integrity, conscientiously performs contracts, practices promises, and conducts business with ethics. Therefore, Baoqing Qing has been rated as "Nanjing Civilized and Integrity Enterprise" and "Reliable Demonstration Store of China's Jewelry and Jade Jewelry Industry" many times.
Integrity requires providing excellent product quality. In 2000, Baoqing passed the ISO9001 international quality system certification and implemented strict quality control over design and development, production process, testing and inspection, and pre-sales, during-sales and after-sales services. In 2009, the company passed the ISO/14000 environmental management system and ISO/18000 occupational health and safety management system. Over the years, Baoqing's products have passed random inspections at all levels of the market and have not experienced a single major quality complaint. It has been awarded the "Quality Management Award" and "Nanjing Quality Trustworthy Product" by the Nanjing Municipal Government.
Baoqing has a superb design and production team, which attaches great importance to the research and development of jewelry styles. At present, Baoqing's provincial "Technical Center" has many jewelry designers with rich design and production experience. Various new styles are launched from time to time according to different seasons. At the same time, we insist on conducting consumer questionnaire surveys for a long time to understand consumer needs at any time and continuously improve services.
Integrity requires good service sincerity and service skills to meet customer needs. Baoqing attaches great importance to the education and training of salespersons. They must pass professional training before taking up the job. After reaching the basic professional knowledge, they can start working with a certificate. Integrity requires sincere investment in follow-up services and emotional maintenance for consumers. As a "time-honored Chinese" jewelry brand in Nanjing, Baoqing has a good reputation and credibility among consumers, giving them great trust. Similarly, Baoqing has always shown genuine care for consumers. For couples who buy jewelry from Baoqing, Baoqing will send blessings to the newlyweds in various ways on their wedding day.
Baoqing’s enterprise management system is not simply 1 1-2, but injects new humanistic concepts to create harmony in management. "Passion, motivation, innovation and striving for the first" is Baoqing's entrepreneurial spirit, which runs through the entire process of the enterprise. Baoqing puts forward the slogan to its employees: "Let those who want to do things have opportunities, those who can do things have positions, and those who do things well have status." This is the motivation to mobilize the enthusiasm and creativity of employees on the same platform. These are the internal sources of Baoqing's sustainable development.
2009 China Jewelry and Jade Jewelry Appraisal
Today, Baoqing has 1 provincial technical center and 5 affiliated companies including Baoqing Jewelry Distribution and Nanhua Baoqing. There are hundreds of Baoqing directly-operated stores and franchised stores all over the country, and the company's comprehensive strength ranks first in the same industry in Jiangsu Province.
The company has implemented a brand management and development strategy since the early 1990s, combined with the marketing characteristics of the jewelry industry, and adopted a simultaneous development model of direct sales and franchises, with Nanjing as the center and nearby provinces such as Jiangsu, Anhui, and Shandong. In order to focus on development, hundreds of Baoqing franchise stores and direct stores have been opened in the above-mentioned areas.
Each directly-operated store and franchise store implements unified CI image introduction, unified distribution management, unified business specifications and service standards, and unified after-sales service. At the same time, the operation center of the head office keeps up with market changes and rationally allocates products to each store. This formed a standardized operation process from market research → location deployment → training → distribution → operation management → after-sales service, and market development and enterprise operations entered a virtuous cycle.
Closely focusing on the main theme of market operation, the company continues to increase the research and development of new products and improve the market conversion rate of new products. It vigorously develops novel outsourcing products. Through efforts, the company has the ability to market every year. The ability to launch millions of gold and silver jewelry products. The company invests nearly 10 million yuan every year in brand and product promotion, using media, outdoor advertising, brand websites and other positions to promote the brand, and using negotiation meetings, trade fairs and other forms to promote products. The smooth implementation of the company's brand management strategy has steadily improved the company's efficiency and product market share year by year.
In 2008, the company implemented the Baoqing brand with revenue of 1.303 billion yuan and profits and taxes paid of more than 42 million yuan, ranking first in the jewelry industry in Jiangsu Province and enjoying high visibility and influence locally. The company's fine workmanship and high-quality products have also won Baoqing a high reputation: the company has successively won the honorary titles of "China's Famous Gold Jewelry Brand", "China's Gold and Silver Jewelry Famous Brand", and "Chinese Time-honored Brand". In 2006, the traditional craftsmanship of Baoqing Yinlou's gold and silver jewelry was included in the representative intangible cultural heritage of Jiangsu Province. In 2008, the craftsmanship was included in the national intangible cultural heritage. In the same year, the "Baoqing" trademark was recognized as a well-known trademark in China.
In the future, Baoqing Jewelry Corporation will further improve and strengthen corporate management, adhere to the brand management strategy, adhere to the road of independent innovation, effectively expand business scale, standardize brand management operations, operate with integrity, and operate with integrity in the market economy. The core competitiveness of enterprises has been enhanced in the tide, so that "Baoqing", a well-known Chinese trademark, has a long history.