What is the design concept of LOGO?

A company's logo is the image representative of a company, deepens consumers' brand impression, is the core of the company's visual communication elements, and is also the leading force in the company's information dissemination. Logo design directly reflects the business philosophy and cultural characteristics of the company, which is equivalent to identity recognition in society. Therefore, corporate logo design cannot be divorced from the actual situation of the company. So, what does the corporate logo design concept include?

1. Symbolic beauty

Corporate logo design itself is a symbolic design. It encompasses the form, symbol and color of the recognized thing, making it a fully artistic graphic symbol. Logo design is concise and abstract, sometimes even using ready-made text symbols directly, but they are completely different from text symbols. Corporate logo design is presented in the form of graphics, with distinctive artistry and popularity.

2. Characteristic beauty

The company's logo represents the category characteristics of the company, strengthens the art, and achieves an artistic effect that is universally understood. In corporate logo design, the form of display is not uniform. Different designs have different and similar beauties, and are more artistically charming.

3. Condensing beauty

The company’s logo design is concise and clear, with artistic composition principles. Corporate logos are often used in various documents, publicity, advertising, and film and television works. It is the concentration of corporate cultural value, can reflect its own unique and complete symbolic beauty in visual communication, and can also produce strong decorative beauty.

4. Simple beauty

Corporate logo design is an artistic method that can clearly express different artistic values. It is this highly simple design that represents the identity of a business. This kind of simple, highly aesthetic design is the difficulty in corporate logo design.