1. Chinese trademark "Anjing": Japanese word "やすぃ", which means "cheap", represents the business philosophy of "taking food as the priority", and highlights the brand building idea of "famous brand is people's brand". Anjing should be a century-old brand deeply rooted in the hearts of the people and deeply loved by consumers.

2. the English trademark "anjoy": the abbreviation of "an+joy" exudes the positive working spirit of Anjing people "working for happiness"; It is also a variation of "ENJOY", which means "ENJOY FOOD, ENJOY LIFE" (the life attitude of letting people "enjoy delicious food and life").

3. The main color of the brand-green: represents the brand values of "green, healthy and safe".

4. the carrier of brand image-green plaid cloth: represents the "homely, warm and harmonious" people-friendly atmosphere.

5. means of brand promotion: terminal layout is the main form, focusing on the "five musts" of fresh food packaging in supermarkets and outdoor advertising and door layout in wholesale markets, supplemented by aprons, gowns, tents, T-shirts and outdoor POPs, etc., and concentrating resources on channel brand promotion, so as to make every effort to build the "first brand of minced fish products industry".