E-commerce posters are an important tool to attract target audiences, promote products and enhance brand image. The following are the necessary information and design points to consider when making e-commerce posters:
Necessary information:
1. Product information:
-The name, characteristics, specifications and price of the goods must be clearly displayed. Ensure that consumers can see the basic information of goods at a glance.
2. Promotion information:
-If there are promotions, coupons or discounts, they need to be clearly displayed in posters to attract consumers' attention.
3. Brand elements:
-including brand logo, slogan, brand color and so on. Enhance brand awareness and shape brand image.
4. Contact information:
-Provide information such as purchase channels and customer service contact information, so as to facilitate consumers to obtain more detailed information or make purchases.
5. Validity period:
-If it is a limited-time promotion, it is necessary to clarify the validity period of the promotion and create a certain sense of urgency.
Design points:
1. Attractive theme:
-Use eye-catching themes and titles to ensure that posters can arouse consumers' interest in an instant.
2. High quality pictures:
-commodity pictures should be clear and of high quality, highlighting the characteristics of commodities. Pay attention to the composition and color matching of the picture.
3. Simple and clear typesetting:
-Poster layout should be concise and clear, and the information structure should be clear, so as to avoid information being too crowded and difficult to read.
4. Color matching:
-Use brand colors and match them with appropriate colors to highlight product features and brand style.
5. Font selection:
-Use an easy-to-read font with a moderate font size to ensure that the text information is legible.
6. Brand consistency:
-Maintain the consistency of brands in posters, so that consumers can quickly identify which brand of products.
7. Responsive design:
-Considering the display of different platforms, adopt responsive design as far as possible to ensure good display effect on various devices.
By reasonably matching information and design elements, e-commerce posters can better attract potential consumers and promote commodity sales.
The above contents were carefully arranged by Zhu Bajie. Com, I hope I can help you.