E-commerce posters are an important tool to attract target audiences, promote products and enhance brand image. The following are the necessary information and design points to consider when making e-commerce posters:

Necessary information:

1. Product information:

-The name, characteristics, specifications and price of the goods must be clearly displayed. Ensure that consumers can see the basic information of goods at a glance.

2. Promotion information:

-If there are promotions, coupons or discounts, they need to be clearly displayed in posters to attract consumers' attention.

3. Brand elements:

-including brand logo, slogan, brand color and so on. Enhance brand awareness and shape brand image.

4. Contact information:

-Provide information such as purchase channels and customer service contact information, so as to facilitate consumers to obtain more detailed information or make purchases.

5. Validity period:

-If it is a limited-time promotion, it is necessary to clarify the validity period of the promotion and create a certain sense of urgency.

Design points:

1. Attractive theme:

-Use eye-catching themes and titles to ensure that posters can arouse consumers' interest in an instant.

2. High quality pictures:

-commodity pictures should be clear and of high quality, highlighting the characteristics of commodities. Pay attention to the composition and color matching of the picture.

3. Simple and clear typesetting:

-Poster layout should be concise and clear, and the information structure should be clear, so as to avoid information being too crowded and difficult to read.

4. Color matching:

-Use brand colors and match them with appropriate colors to highlight product features and brand style.

5. Font selection:

-Use an easy-to-read font with a moderate font size to ensure that the text information is legible.

6. Brand consistency:

-Maintain the consistency of brands in posters, so that consumers can quickly identify which brand of products.

7. Responsive design:

-Considering the display of different platforms, adopt responsive design as far as possible to ensure good display effect on various devices.

By reasonably matching information and design elements, e-commerce posters can better attract potential consumers and promote commodity sales.

The above contents were carefully arranged by Zhu Bajie. Com, I hope I can help you.