One of the reasons why trademarks have attracted much attention in the market is that they can distinguish different companies, so consumers will not confuse two different companies. Therefore, companies are happy to use trademarks to distinguish other similar but different companies. The usage rate of trademarks is very high in the market, often because of the unlimited advantages they bring.

First of all, I would like to say that a trademark has some advantages only after it is approved by the Trademark Office. Although an unapproved trademark also has some value, without approval, there is no right at all. Any individual or enterprise All can be used, and there is no way to protect rights, so all trademarks with distinctive characteristics are usually those that have been approved. So what are the main advantages of trademarks?

A good trademark must not only be positioned accurately, but also be simple and easy to remember when naming it, and be clearly different from other people's trademarks, which means it specifies the distinctiveness of the trademark. If a trademark is remembered by the public during use, subsequent publicity and promotion will not only be a unilateral act of the enterprise, consumers will also spread it.

The advantage of other trademarks is that they are rich in specific meanings, or can express or imply a certain meaning based on words or graphics. Such meaningful trademarks can be positioned according to the requirements of the target market. , so that customers can trust the company. This is a more in-depth advantage, and the use of trademarks indeed requires such an advantage.

However, the most important point of a trademark is to facilitate consumers to recognize and purchase the brand. Those trademarks that are not highly identifiable do not have the ability to be clearly remembered. According to the provisions of the Trademark Law, the trademark applied for registration must be distinctive and easy to identify. Therefore, when designing a trademark, applicants must pay attention to originality and avoid similarities or identical parts with prior trademarks, otherwise it will be difficult to obtain approval from the Trademark Office.

In addition, the influence of a trademark is a direct manifestation of whether a trademark is of high quality. In today's society, most trademarks are obtained through transfer. If someone has used the trademark before and made it have a certain influence, Then companies will have different influences when acquiring trademarks.

So there are many considerations for the basic advantages of a trademark, and the use of trademarks is generally based on trademark registration and approval. There is no security when using an unapproved trademark. Because many people can use it at the same time but the real users cannot protect their rights. Therefore, registering a trademark is a necessary measure for enterprises.