A trademark registrant and a trademark agent may be the same person, but this is not necessarily the case.

a trademark registrant refers to the obligee of trademark application, that is, an individual or organization with trademark rights. A trademark registrant may be the actual user of the trademark, the owner of the trademark or his authorized agent.

A trademark agent refers to a professional who applies for and handles related affairs on behalf of a trademark registrant in the process of trademark registration. Trademark agents are usually authorized and qualified lawyers or trademark agencies.

in some cases, a trademark registrant may handle the registration of a trademark by himself without resorting to the services of a trademark agent. They can directly submit applications to the relevant trademark registration agencies and handle the subsequent trademark registration procedures.

however, some trademark registrants choose to hire trademark agents to apply for trademark registration on their behalf. Trademark agents have professional knowledge and experience, and can provide guidance, document preparation and legal consultation on trademark registration to ensure the smooth progress of trademark application.

It should be noted that the relationship between the trademark registrant and the trademark agent is clarified through the entrustment agreement or power of attorney. Trademark agents must abide by laws and ethics when representing trademark registrants and represent the best interests of trademark registrants.

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