The Adidas Nikes sold on Douyin Live Broadcast are generally genuine.

Because the sellers of Douyin Live have been strictly screened, this does not mean that there are no fakes on JD.com, but only a small number exist. After all, there are still loopholes in the platform supervision of Douyin Live, resulting in The problem of "fake goods" is obvious, so no matter what product you buy on Douyin Live, you should check the authenticity of the product.

In fact, the authenticity of Douyin Live Adidas Nike depends on the purchase channel. Douyin Live’s self-operated products are guaranteed to be 100% authentic. With the rise of the domestic sports shoe market, more and more international brands Focusing on the Chinese market, cooperation with Chinese e-commerce giants has become an important springboard for these international giants to enter China.

The Douyin live broadcast platform breaks the monopoly of traditional dealers, large e-commerce platforms, and industrial capital on brand distribution rights as an online shopping platform, and can distribute the distribution rights of international high-quality brands to overseas entrepreneurs. In the entire distribution system of the Douyin live broadcast platform, senior dealers have four different revenue models, namely retail revenue, wholesale revenue, education bonus subsidies and market support subsidies.