Fujian Qipai Group was founded in 1999, renamed Fujian Qipai (Group) Fashion Co., Ltd., and passed the ISO9002 quality system certification that year.
In 2000, it was established by the Ministry of Public Security as a designated manufacturer of "99" clothing and soft epaulettes. Awarded AAA credit enterprise, its sales revenue and total profit are among the best in the same industry in China.
In 200 1 year, it was renamed Fujian Qipai Group Co., Ltd. and won one of the top ten brands with excellent clothing quality in China.
In 2002, the sales revenue and total profit ranked 13 and 6 in the same industry in China.
In 2003, Jet Li, an international superstar, became the brand image ambassador of Qipai.
In 2004, Figo, the World Footballer of the Year, joined the flag as an image endorsement: the trademark of the flag was legally recognized as "a well-known trademark in China".
On June 5438+ 10, 2005, Mr. Wu, a famous fashion designer in China and winner of "Jinding Award", joined Qipai as the chief designer. In February, 65438, China Collar R&D Center was established in Beijing in cooperation with the Academy of Fine Arts of Puhua University.
During the Forum on China-Africa Cooperation in 2006, "seven brands of Chinese collars" were designated as work clothes for the Great Hall of the People in Beijing. 165438+ 10, the Dragon Soul Series of "Seven Brands China Collar" was selected as the dress of China Gymnastics Team in the 39th World Gymnastics Championships.
June 5438 +2007 10, the listing project of Qipai Group was launched; In March, "Seven Cards China Ling I" became the only newspaper designated for the 12 World Swimming Championships and the 40th World Gymnastics Championships; On June+10, 5438, Qipai Men's Wear became the only designated men's wear in China Men's Basketball Professional Association (CBA) and the only officially designated men's wear in chinese basketball association.
June 5438+October 2008 10, Qipai Group passed ISO 1400 1 (environmental management system) and OHSMS 1800 1 (occupational health and safety management system) certification. In May, Qipai Group donated 6 million yuan to the Wenchuan earthquake-stricken area in Sichuan through the China Foundation for Poverty Alleviation. In July, Qipai Group won two awards, namely "Contribution Award of Olympic Ceremony Costume Design Organization" and "First Prize of Olympic Ceremony Costume Design", and Qipai blue and white porcelain China collar became the only special dress for Olympic flag raisers. In August, Qipai Group, together with Tsinghua University Academy of Fine Arts and China Fashion Designers Association, launched the Qipai Intangible Cultural Heritage Protection and Development Fund.
In February 2009, Qipai Group started the construction project of "Qipai Fashion China Industrial Park".
In March, 2009, the flag brand new product launch conference and 30th anniversary celebration with the theme of "Passion Spanning 30 Years" was held in Xiamen International Convention and Exhibition Center. This also kicked off the 30th anniversary celebration of Fujian Qipai Group Co., Ltd. ..
In April, 2009, Qipai Group was selected as "Top Ten Best Reputation Clothing Brands in South Fujian in 2009" with high votes, and won the title of "Clothing Brand" by online voting.
In June 2009, according to the evaluation of World Brand Lab, its brand valuation was 8,065,438 million yuan, ranking among the top brands in China textile and garment industry.
In July 2009, Qipai Group won the Outstanding Contribution Award of China Charity in the "Outstanding Contribution Award of China Charity" sponsored by china charity federation, and finally won the "Outstanding Contribution Enterprise Award of China Charity" for its dedication to the national charity for many years.
In 20 10, after the financial turmoil, Qipai's product line was reorganized and expanded, and its sales performance was unprecedentedly improved. The construction of corporate culture has gradually deepened, catching up with the strategic goal of doubling in three years. In terms of brand building, the sweeping of many awards has made Qipai a stronger participant. Seven brands of CBA sponsorship cases won the 20 10 annual sports marketing elite award; Seven brands of true love community marketing case won the third kind of gold reward silver award and became the smartest advertiser in the industry.
20 1 1 At the beginning of the year, Qipai men's wear, as a representative of domestic men's wear, was praised as "the first brand of men's wear in China" at the 7th China Brand Influence Summit Forum (20 10). Chinese Liling won the honorary title of "China Men's Most Influential Brand". Chairman Hong was awarded the title of "Top Ten Leading Enterprises in China Men's Wear Brand Building".
20 11June1,CBN teamed up with the odd school to interpret the image of "Mr. New Fashion" with wisdom and self-confidence. Gold medal column: The male hosts of Chief Comment, The Sixth Trading Day, China Operator and Brainstorming, dressed in seven brands of men's wear, took the lead in interpreting the new image of fashionable and elegant financial elite role models. "Seven Brand" clothing reveals the wisdom and self-confidence of life, exudes unparalleled charm from the inside out, and completely "captures" the fashion nerve of CBN.
20 1 1 April, "The First Exhibition and Seminar on the Research Achievements of Tsinghua Intangible Cultural Heritage Research and Protection Project" was held in Tsinghua Academy of Fine Arts. The conference showed the research results of seven brands' intangible cultural heritage, many of which filled the gaps at home and abroad, and made breakthroughs in the protection and research of intangible cultural heritage in China, which aroused widespread public concern. 20 1 1 in may, 2008, qipai reached a brand strategic cooperation with China (national) symphony orchestra, which set off a wave of fashionable and elegant artistic fashion at home and abroad. Seven-brand Chinese-style bib became the designated performance costume of China (National) Symphony Orchestra. Qipai's sense of social responsibility has helped promote the development of domestic culture and art, and at the same time, it has once again enhanced the brand reputation and product connotation.
20 1 1 September, the 6th Asian Brand Festival was grandly unveiled in Hong Kong. In the list of top 500 Asian brands published by ABAS and Expert System Committee, Qipai, as the leading representative of men's wear brands in China, not only ranks 24th in the list of top 500 brands, but also ranks among the top three of "Asia's Most Influential Brand Award 10" together with Sony and Haier. This is a world-famous business event, and it is also an honorary symbol of the continuous improvement of the brand status of Qipai.
2011June 10, China Textile Industry Association awarded Fujian Qipai Group the honorary title of "Top 50 Textile Brand Culture in China" in the "Boao Forum Series of China Textile Brand Culture".
2065 438+02- 10, Qipai Men's Wear, as a strategic partner of the 3rd China Film Festival, joined hands with Aaron Kwok, Zhang Ziyi and many other superstars in new york to witness the brilliance of China's films. This year's China Film Festival is co-sponsored by Film Channel and American Art Association of China.
2065438+03165438+1October, Qipai Men's Wear, as a strategic partner of the 4th China Film Festival in new york, joined hands with Zhao Wei, Donnie Yen, Wu Xiubo, Miriam Yeung, Yangzi and other stars and directors to open the 4th China Film Festival in new york. Mr. Hong, the chairman of seven brands, was invited to be the chairman of the China Film Festival Organizing Committee and honorary chairman for life.