If you want to enter the cross-border e-commerce industry, you first want to choose a platform. The four major cross-border e-commerce platforms of Amazon, AliExpress, Ebay, and Wish. Compared with the other three platforms, Amazon has the largest traffic and the highest price per customer, with an average of about US$20. At the same time, with products as the core, there are not so many after-sales problems. Therefore, if you want to enter the cross-border e-commerce industry, it is better to start with the Amazon platform.

So, how to start a cross-border e-commerce business after determining the platform?

1. Product Selection

The core of Amazon’s platform operations is products, so what kind of products you choose will determine your consumer groups and product positioning. Before selecting a product, you must first conduct a competitive analysis of the product: ① Understand the popularity of the product, the intensity of quality and price competition, and which platform is suitable for sales; ② Analyze from the appearance and product brand intellectual property rights; ③ Make differentiated, Personalized product positioning; ④ Understand the weight and volume of the product, and calculate logistics costs; ⑤ Analyze the after-sales service capabilities of the product.

2. Choose the right platform

Amazon is a typical b2c e-commerce platform. It takes consumers as the main body of transactions, uses online stores, and uses credit cards, offline checks, and bank transfers. , cash on delivery and other payment methods, the main advantages are that the entire supply chain is highly complete, product quality is strictly controlled, the brand value is high, and consumers trust the e-commerce network platform.

ebay is Taobao for people all over the world. It is currently dominated by the United States and European markets, and is striving to move towards South American countries. Opening an eBay account with a company account has more advantages in starting, so it depends on whether you are an individual business. It is still a company operation. If it is an individual operation, it is recommended to use AliExpress and Amazon as the starting point for cross-border e-commerce!

The characteristics of AliExpress are: Aunts and uncles who only know computers and do not understand English can also do cross-border e-commerce. Its advantages are that it is easy to apply for an account and easy to operate. Its disadvantage is that the price war is too fierce and the profit margins are It’s limited, so you have to have the determination to go shopping in order to do well on AliExpress.

3. A good ERP system is the key

The ERP system can help sellers capture products from all over the Internet, image processing, title optimization, one-click translation and upload to Amazon in five European countries. Site sales. In short, the ERP system can help you achieve one-click management, which is the most basic condition that a good ERP software needs to meet.

4. Logistics, one of the most important environments for cross-border e-commerce

There are three types of logistics: FBM, FBA, and overseas warehouses. If you have certain financial strength, you can create your own Overseas warehouses will make logistics more convenient. Of course, you can also choose FBM to self-deliver. No matter this requires you to find a courier company and deliver the goods yourself, including other after-sales services such as damaged goods or returns, you need to handle them yourself. In addition to the above two methods, you can also choose the FBA Amazon official warehouse. You only need to send the goods to the warehouse, and Amazon will take care of everything for you.

In short, with the above four points, you can start the road to cross-border e-commerce. If you still don’t understand, you can choose a strong company to cooperate with. Henan 123 Cross-border E-commerce Incubation Center is committed to the new cross-border e-commerce model. It has been deeply involved in the Amazon platform for many years. It currently operates more than 100 stores without supply sources and has incubation experience. Rich, with independent ERP software, self-built freight transfer warehouses, overseas warehouses under development, international third-party payment platforms, etc., it is one of the few companies in Henan Province and even the country that has formed an industrial closed loop! There are more than 100 self-operated stores, with a profit of more than 50, and a single store's monthly profit of 20,000-70,000. Welcome to visit the company, and all backend data will be disclosed! This way your income will be more secure!