Mao Buyi has been registered as a trademark because of his name, and there is a trademark that is in the stage of "waiting for substantive review" called "Mao Buyi". It is a hotel management company in Xi'an that applied for a trademark for toothbrushes and other products. Subsequently, Mao Buyi Studio responded on Weibo that news that the trademark "Mao Buyi" had been registered was circulated on the Internet recently. After close verification with legal affairs, and with the efforts of all parties in the company, except for the officially registered trademarks, all other trademarks registered by individuals or organizations are currently invalid or are under objection.

As for the topic of "Can an artist's stage name be used as a trademark?", a judicial interpretation issued by the Supreme People's Court on July 11, 2017 gave the answer: The parties concerned use their pen names, stage names, translated names, etc. If a specific name claims name rights, the specific name has a certain degree of popularity, has established a stable corresponding relationship with the natural person, and the relevant public uses it to refer to the natural person, the people's court will support it. ?In other words, an artist’s stage name can be registered as a trademark, but it must first be authorized by the person involved before the trademark is legal and can be used.

This is not the first time that a star’s stage name has been trademarked. Zhou Dongyu and Lin Chiling have encountered this situation. Of course, the result is good. The trademarks of stolen names have been declared invalid.

Why can an artist’s stage name be used as a trademark without his permission?

First of all, it will mislead consumers. Merchants operate dishonestly and attract consumers and even fan groups by claiming the same style as the artist. It is a kind of side-stepping behavior, which will make consumers think that the product is guaranteed and recommended by the celebrity himself. At the same time, it will increase its competitiveness for competitors. If the product is better than theirs, it doesn’t matter. What makes people angry is that the product is not good and the company earns high income by relying on its celebrity trademark.

Secondly, the legitimate rights and interests of artists cannot be protected. Consumers will attribute such products with celebrity trademarks to the celebrities themselves. If the product is not used well, it will have a negative impact on the celebrity's audience popularity, and may even have a great impact on the celebrity's daily life and travel. the inconvenience.