The pianos of this brand are now renamed Hailun Pianos due to poor management, insufficient product innovation, and aging brand image.

1. Poor management: Xiangshan Piano’s poor management caused the company to face the risk of bankruptcy and changed its name to seek development.

2. Insufficient product innovation: Xiangshan Piano’s insufficient product innovation led to a decline in market competitiveness, so it changed its name to regroup.

3. Aging brand image: Xiangshan Piano’s brand image is aging and cannot adapt to the needs of the new era. It needs to be renamed to rejuvenate.