I'll send you a planning book I wrote and posted in my space for your reference. I don't know much about your hometown snacks. I can be friends. Have time to talk about the plan of "the taste of marrow-three generations of lonely peaks know the taste of diet"

1. Preface

How to find a foothold in the fiercely competitive market? The "selling" point is very important. Although many people know about the series products of traditional food "porridge" and "rice" in China, they are not well managed. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. Good results have been achieved.

Casserole porridge:

The greatest feature of hipsters (including Chaozhou, Jieyang, Shanwei, Shantou, Meizhou and other places) is that they invented a cuisine called Chaozhou cuisine in social activities! Chaozhou cuisine is not only popular in South Guangdong and China, but also enjoys a good reputation overseas, with a wide and far-reaching influence. The flavor characteristics of Chaozhou cuisine are gradually formed by inheriting the tradition. The objective condition is that Chaoshan is endowed with rich raw materials, and the subjective factor is that Chaozhou cuisine chefs are good at cooking and seasoning. With the improvement of people's consumption level, Chaozhou cuisine will adapt to consumers' dietary needs and innovate constantly on the basis of maintaining tradition. Chaozhou cuisine is complex in content and exquisite in practice, but one of the most famous dishes in Chaozhou cuisine is casserole porridge.

"porridge" dictionary explanation: porridge. A semi-liquid food cooked with grain or grain and other things. Eating porridge is a traditional eating habit of China people. It has a history of thousands of years. It is one of people's main diets. Especially the main food of Buddhist disciples. In the year of famine, the court and official The Rich House set up a "porridge" shed to help the disaster, which showed the importance of "porridge" for survival. With the changes of the times, people should not only eat well, but also eat skillfully. Chaozhou people loves to drink porridge since ancient times, and has also created a completely different cooking method from porridge from other places. It is a kind of porridge with more rice, which is thick and sticky. In Chaozhou, it is called "Mi", and the cooking method is very particular. The rice and water should be cooked according to the proportion and cooked in a casserole or a raw pot. When the rice is cooked, the pot is picked up, and after more than ten minutes, it becomes Chaozhou porridge that is sticky and fragrant, and the water and rice blend.

There are many kinds of porridge, such as eel porridge, paste crab porridge, live shrimp porridge and pigeon porridge. Casserole porridge is cooked in a casserole, and fresh seafood is put into it when the porridge is cooked just right. This cooking method can make the delicious taste of seafood melt into the porridge water, while retaining the tender and smooth taste of seafood.

advantages: numerous varieties, high selectivity, cheap raw materials, easy procurement, short technological process, no need for special technology, easy production, good sales and no off-peak season. (Casserole porridge below)

Clay Pot Rice:

Clay Pot Rice is a great invention of Guangdong people. Authentic clay pot rice must be cooked with a tile palm. Watching the fire is a complicated job, and it is definitely not suitable for lazy people. Cooking clay pot rice is very simple, and preserved meat, slippery chicken, ribs, pork liver and beef can all be used in the pot. You can also spell more. Clay pot rice is a product with profound culture because of its simple method, rich content, ugly cooking and diverse tastes.

advantages: numerous varieties, high selectivity, cheap raw materials, easy procurement, short technological process, no need for special technology, easy production, good sales and no off-peak season. (The picture below shows clay pot rice)

Hipster snacks

Hipster snacks have a long history. In the past, the economy of Chaozhou Fucheng was depressed, and the people had a hard time making a living. Some people had to start a small food business. In order to make products in an invincible position in the market, snack vendors have exerted their intelligence to make famous snacks that people have no me and people have me.

(The picture below shows the snacks of hipsters)

Second, market positioning and product structure

Market positioning:

1. Store name: Chaoshi Workshop; Eat pith to know taste; The taste of marrow-three generations of lonely peaks know the taste of diet; Influx banquet; Good porridge arrives ...

2. Main products: a variety of casserole porridge, a variety of clay pot rice and a variety of trendy snacks

3. Consumer research

Reasonable pricing

Target: general consumers, with emphasis on people with cars.

main benefits: delicious, nutritious and hygienic.

main business strategy: dinner, midnight snack, reservation service, providing leisure space and nutritious and delicious food for customers who eat dinner and midnight snack, and delivering the most convenient and fast delicious food to customers who make reservation for food delivery service.

product benefits: need nutrition; Exempt yourself from the trouble of cooking porridge; The inconvenience of purchasing raw materials and ingredients; Save time and effort, so that consumers have the feeling of taking advantage.

product structure:

1. casserole porridge

raw fish porridge

eel porridge

cream crab porridge

meat crab porridge

live shrimp porridge

pigeon porridge

pork liver porridge

preserved egg porridge

seafood porridge

pheasant porridge < Claypot rice

bacon-flavored claypot rice

black bean sauce ribs claypot rice

celery salted fish claypot rice

asparagus clam claypot rice

sweet potato cheese claypot rice

green bean osmanthus claypot rice

day lily claypot rice

bamboo shoot-flavored shrimp claypot rice

eggplant-flavored claypot rice. Rice

bean sprouts clay pot rice

North mushroom slippery chicken clay pot rice

Beef taro clay pot rice

Spicy sauce beef brisket clay pot rice

Monopterus albus clay pot rice

Frog clay pot rice

Raw fish clay pot rice

Shajiang old duck clay pot rice

3. Stewed in four seasons. Chaoshan snacks

multi-flavor oyster sauce

oyster sauce

machine-made oyster sauce

taro paste

dumpling ball

fried cake

thin shell

bean curd fruit strips

fish balls

III. Visual impression of the store <

there is a trademark pattern;

Chaozhou-Shantou culture;

unique color identification;

the mental outlook of people and plants in the store;

business hours are clearly defined;

Fourth, the store's auditory impression

Audio playback

Fifth, marketing strategy

1. Word-of-mouth effect: focusing on word-of-mouth! Therefore, it is necessary to make people praise a sign: delicious! The internal requirements start from the quality of service, good products, good service and good attitude. Pay attention to the management of employees!

2. Take the initiative: mainly distribute leaflets, and at the same time, cultivate the market!

3. Combine website and online publicity.

VI. Investment quota