Today, I would like to recommend a movie: The World of Trademarks (alias: Trademark Movie).
information France |16 minutes | November 14, 29
director Fran? OisAlaux et al.
Type Action
Basic Information
The World of Trademarks was written by Fran? An action movie directed by oisAlaux, David? Finch, aya? Evans and others attended the performance.
The film won the Best Animated Short Film Award at the 82nd Oscar. The film tells the absurd story of just and violent Michelin tyre man versus evil uncle McDonald in a Hollywood world completely composed of trademark Logo.
Synopsis
The bustling coastal city is quietly brewing a chaos. There is a police car parked in front of a fast food restaurant, and two Michelin policemen are sitting in the car talking nonsense. Just then, they found Ronald (Uncle McDonald), a wanted criminal by the police. The two men quickly turned around and approached, while the cunning Ronald quickly got into his red truck and launched a thrilling chase with the police on the road where cars came and went. At that time, the city set up tight encirclement, and Ronald was desperate. He took hostages and broke into a fast food restaurant to confront the police. Suddenly, an accident happened?
This film is produced by a French studio named H5, and it contains more than 2 world-famous trademarks. The film won the Best Short Film Award in Stockholm Film Festival in 29 and the Best Animated Short Film Award in Oscar in 21.
film tidbits
The French work Logorama is a good animated short film of the 82nd Academy Awards. In this world of flowers and flowers, the protagonist is a trademark, the supporting role is a trademark, and even the walk-on is a trademark. If the placement of advertisements often makes you feel the urge to smash the TV or refund your ticket, has this World of Trademarks been fully achieved? Product placement? The highest level, not only can let you see it with relish, but also can experience the familiar trademark constantly impacting the visual stimulation enjoyment. Producer Nicholas? Sue Morgin said humorously when she received the golden statuette. I must thank the more than 3, informal investors who appeared in the short film. I can assure you that the short film did not hurt any brand. ?
movie review
the creepy thing about this movie is that it makes me find that we are programmed to acquiesce in so many hints: Bentley's wings fly gracefully over the sea, and msn's butterflies fly gracefully. American-style cities are full of hotels and restaurants of different grades to suit your appetite and purse. The 12-lane wide road is flooded with traffic. There are too many hints and stereotype: Michelin-like a fat uncle gansta-talk with multiple layers of fat; The style of paying only half the money; ? A big drink? Adding a bucket of fried chicken and French fries is a naked allusion to the low-income class in the United States. It turns out that they are policemen. Democratic donkeys and elephants are kept in the zoo for display; Bike pen (France) villain carrying a gun, as a public security governance; The unreasonable haribo fudge man (Germany) showed his bare ass to the out-of-date MGM lion in the United States; Uncle McDonald gloated when he fled over Enron's trademark, and scolded white-trash when he met K-Mart, but was later tripped by the falling weight-loser trademark and fell into a crack. The IBM empire also collapsed. At the end, PepsiCo's sub-line trademarks, such as Happy Potato Chips and Dole Juice, fade out, like a satellite around PepsiCo's planet, which stands out as an orderly commercial system. This is a designer's victory and the extinction of reason. Trademarks transform everything we are familiar with into exaggerated symbols, forming a world with bright colors and abundant choices. We pursued the ideal life in the advertisement infinitely, and finally found that it was just a created illusion. We are all constantly being designed, sold and enjoying it. This is the power of marketing!
voluntary advertisement
The flying turf is marked in the air? Nike? (Nike), MGM is the one who will yell at the zoo, and the passerby who is accidentally knocked over by a car is chocolate beans? M& M? Pinker potato chips, Evian mineral water and even the logo of the virtual brand BUYNLARGE in Robot Story have all appeared. At first glance, you may think that this is just an advertisement, but in just another minute, you will find yourself in a brand-new world composed entirely of trademarks. According to the incomplete statistics of the producers, there are more than 3, trademarks in the short film, which was produced by a French design studio called H5 with the efforts of 45 creators, which took two and a half years and cost 25, euros.
There are so many advertisements, but it's a purely public welfare film. Since the copyright of all trademarks does not belong to the producer, the short film cannot be used for commercial purposes, and it is impossible to make money at all. Except Cannes, CNC and others really participated in the production process, the appearance of all other trademarks is purely voluntary, and most people involved in the work are also free.
So, the overview of the film is briefly introduced here. Interested friends can watch The World of Trademarks and see how many world-famous trademarks can be found from it.