Legal analysis: the special protection of well-known trademarks in China's trademark law includes: 1. Trademarks that are well known to the relevant public may be protected as well-known trademarks; 2. Establish and improve the supervision and inspection system for the identification of well-known trademarks; 3. Identification follows the principles of case identification and passive protection.

Legal basis: Article 13 of the Trademark Law of People's Republic of China (PRC) is a trademark well known to the relevant public. If the obligee thinks that his rights have been infringed, he may request the protection of well-known trademarks in accordance with the provisions of this law. A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. It is easy to cause confusion, so it is not registered and prohibited to be used.