Rizhao Blueberry is a geographical indication certification trademark.
With the approval of the Trademark Office of the State Administration for Industry and Commerce, the "Rizhao Blueberry" applied by Chentuan Town, Donggang District, Rizhao City was successfully registered as a national geographical indication certification trademark.
In recent years, Chentuan Town, Donggang District has highlighted the characteristics of the blueberry planting industry and established a "trinity" blueberry development mechanism based on the standardization of land transfer, the scale of enterprise development, and the standardization of base production, which has effectively promoted the development of blueberry. The agricultural industry develops in “standardization, scale, regionalization, specialization, branding and ecology”. At present, the town's organic blueberry planting area reaches 9,600 acres, and it has been awarded the title of "Hometown of Famous, Excellent and Special Economic Forest Blueberries in Shandong Province".
Strengthen base construction and expand planting scale. Chentuan Town focuses on planning a key blueberry development area of ??5 square kilometers, and builds a blueberry industrial development base integrating scientific research and seedling cultivation, intensive processing, eco-tourism, and leisure picking in phases. It has developed into Shiwanggou, Xiacaizhuang, There are 10 major blueberry production bases including Xishanggou. There are 13 villages and more than 4,000 households in the town engaged in blueberry production and operation.
The town has successively introduced Qingdao Wolin Modern Agriculture Co., Ltd., Rizhao Dasen Agricultural Science and Technology Development Co., Ltd., Rizhao Bokang Blueberry R&D Center, Rizhao Melu Agriculture Co., Ltd. and other enterprises, with a total investment of 200 million yuan. We have built organic blueberry bases around the country, implemented "standardized" unified management, implemented one-stop production, processing and sales, and created a modern agricultural production model. Among them, the Xishanggou Blueberry Base invested and established by Qingdao Wolin Modern Agriculture Co., Ltd. (annually helping farmers increase their income by 2 million yuan) is the first blueberry planting base in Rizhao City. The fresh blueberries produced have passed the China Green Food Certification. It has Japan JAS organic food certification and EU GAP organic food certification, and currently has 6 production bases.
Introduce supportive policies to promote industrial development. Chentuan Town awards 20,000 yuan and 50,000 yuan to villages that develop blueberries of 200-500 acres and 500 acres or more, respectively, and village cadre subsidies increase by 10; it has invested more than 3 million yuan to build roads, dig wells, and pond dams for blueberry enterprises to support industrial development. , lay the foundation for enterprise cultivation.
Chentuan Town has also established professional cooperatives to expand the scale of the industry. Establish a professional blueberry cooperative to strengthen production guidance, credit support, and marketing; build a blueberry scientific research institute to strengthen technical guidance and promotion and application, and realize the exclusive sharing of blueberry planting technology in the town; rely on the planting base and the marketing network of leading enterprises to expand market share rate, forming a good momentum of booming production and sales.