The amount paid to open a Taobao store varies depending on the nature of the store.

Taobao Mall deposit, annual fee and rate standards:

1. Taobao Mall deposit:

Taobao Mall must pay a deposit to open a store, which varies according to the nature of the store. , the amount of the deposit is as follows:

(1) Brand flagship stores and specialty stores with TM trademark are 100,000 yuan, and those with all R trademarks are 50,000 yuan;

(2) Specialized stores: 150,000 yuan for those with TM trademarks, 100,000 yuan for all R trademarks;

(3) Special category description:

1. For a retail flagship store, the deposit is 150,000 yuan;

2. For a specialty store that sells imported goods that have not applied for a registered trademark in mainland China, the deposit is 150,000 yuan;

3. The categories "Books/Magazines/Newspapers", "Music/Films/Celebrities/Audiovisuals" and "Performances/Food, Drinks and Entertainment Discount Coupons" do not involve brand attributes and do not have store types, so the deposit collection method is: flagship store 50,000 yuan, exclusive store 100,000 yuan for the store;

4. The deposit for the categories of "online games and QQ", "phone communications" and "travel" is 10,000 yuan;

(4) Insufficient amount of deposit At that time, merchants need to make up the balance within 15 days. Taobao Mall that fails to make up the balance will supervise the merchant's store until the balance is made up.

2. Taobao Mall Annual Fee:

Merchant operating in Taobao Mall must pay an annual fee. The annual fee amount is based on the first-level category and is divided into two levels: 30,000 yuan or 60,000 yuan.

3. Taobao Mall rate:

Merchant operating needs in Taobao Mall Technical service fees are paid based on a certain percentage of sales.

Extended information

To open a Taobao store, you must pass the Taobao store examination.

At the end of 2010, Taobao launched new rules for new sellers. The main content of the exam is the "Taobao Rules". The exam score must reach 60 points to pass, and the accuracy of the basic questions must be 100%.

After passing the exam, read the Integrity Management Commitment, then fill in the store name, store category and store introduction according to the prompts, check and agree to the "Product Release Rules" and "Consumer Protection Agreement", and then confirm submission.

Baidu Encyclopedia - Taobao Rules