Internet companies and companies focusing on other fields attach great importance to corporate brand effect and trademarks. Before the formal establishment of each company, the staff of the company will register all kinds of trademarks and names used by the company to avoid the behavior of other companies. Didi company has developed very rapidly. In addition to the main transportation work, Didi Company also applied for the trademark of Didi takeaway lamp, which also shows that Didi Company began to shift its development direction to takeaway and other fields. Trademarks are very important to an enterprise. If the comprehensive score of the enterprise is as high as ten points, the trademark can account for eight points.

Some enterprises think that trademarks are useless to the whole company and will not register trademarks after great success. When they realize the importance of the trademark, the company's trademark has been registered by others, and the company can only obtain the right to use the company's trademark by buying the trademark. This phenomenon has a high probability. It is precisely because the relevant personnel of the company don't understand the importance of trademarks that the company eventually needs to spend more money to buy trademarks registered by others.

At the same time, for the sake of trademarks and names, major companies will not be abused by others, and the relevant personnel of the company will register all the names that can be thought of to ensure that the legitimate rights and interests of the company are not infringed. As long as a company infringes its trademark right, it will get the right to sue the other party. The court will judge whether the other party is infringing according to the similarity of the trademarks of the two companies and other similarities. If the other party infringes, the other party will compensate the company for mental damage.

To sum up, Didi affiliate company applied for Didi takeaway trademark, which also shows the importance of trademark to an enterprise. Most enterprises will register multiple trademarks and names for the development of the company, which can effectively protect the legitimate rights and interests of the company and ensure that the company will not be rubbed by other businesses.