1. Taobao

The deposit for entry fee is 1,000 yuan (different categories, such as food, etc.).

There are a lot of other related fees, including software fees, such as basic discounts, listings, recommendations, window software, etc. 10 yuan/month, Wangpu 50 yuan/month, and store templates generally 30-200 yuan/month. Advanced data analysis software costs 50-1,000 yuan/month, and the official data Rubik's Cube costs 3,600 yuan/month. Advertising expenses go straight into the bottomless pit. Taobao's revenue from this alone is hundreds of millions a day.

Qualification requirements: front and back of ID card, photo of holding ID card, photo of holding local newspaper at the time. In addition, an Alipay account is required. If the above requirements are met, you can open a store.

At present, more than 90% of domestic mainstream e-commerce platforms do not make money, more than 50% lose money, and less than 5% actually make money. Only old stores with high repurchase rates and many old members make money. For stores with unique products, huge profit products, fake foreign brands, fake goods, etc., the payment collection period is generally 15 days if the buyer does not confirm.

2. Tmall

The entry fee is 50,000 yuan if the trademark is R, and 100,000 yuan if it is TM.

Annual fee is 60,000 yuan, 5% deduction (different categories), at least 0.5% points,

Basic discount software, etc. 10 yuan/month, Wangpu is free , store templates are 30-200 yuan/month, more advanced data analysis software is 50-1,000 yuan/month, data Rubik's Cube is 3,600 yuan/year, and advertising costs are the same as Taobao's bottomless pit.

Qualification requirements: The registered capital of the enterprise is more than 500,000 yuan (including 500,000 yuan), the company has complete 7 certificates, and cosmetics, food and other categories must have corresponding pre-licenses.

At present, on domestic high-end e-commerce platforms, it costs 1,500 yuan to register a trademark and 3,000 yuan to register a company, and you can open a brand store. There are currently few stores making money on it, and they generally have certain brand endorsement capabilities. , The supply chain is stable, the financial resources, qualifications and other comprehensive strengths are strong, and only the stores that can get traffic can make money, while the others can only swipe orders and contribute to transaction data. The repayment cycle is generally 15 days if the buyer does not confirm.

3. Jingdong

The deposit for settlement fee is 10,000-100,000.

The annual fee is 6,000 yuan, with a deduction of more than 12% (slightly different for different categories).

The advertising booth also currently offers first-class cabins. Just think of the name and you will know how much it costs.

Qualification requirements: The registered capital of the enterprise is more than 500,000 yuan (including 500,000 yuan), the company has complete 7 certificates, and cosmetics, food and other categories must have corresponding pre-licenses.

At present, the second-tier leader in the country, the platform is difficult to use and the service is even worse. The merchant group basically only issues orders and does not respond to merchant questions. There are basically no service calls answered, and it feels like it is superior all day long. Merchants are like grandsons, and they are fined at every turn. The money is in their hands anyway. How much they want to deduct depends on their mood. Words such as Tmall Taobao cannot appear on the packaging, and replies cannot use the original Taobao title "ki", otherwise they will be fined 5,000 yuan. Traffic basically depends on brushing. If you don’t brush orders, there is no guarantee of sales, and there will be basically no product rankings and activities. If it accidentally gets bigger, it is likely to be banned immediately and JD.com will operate on its own. The repayment cycle is at least one month, I don’t know if it will be longer. These days, merchants have been going to JD headquarters for meetings. It is said that self-operation and POP will be integrated into one line management. I hope the changes will be better.

4. Vipshop

Because it is a special sale model, there is no entry fee, and the deduction is more than 30% (well-known brands may charge 27%).

The merchant is responsible for settlement after sale, returns and after-sales service, and the payment cycle is about three months. It is dedicated to clearing inventory of first- and second-tier brands at home and abroad, and strictly audits brands and products.

We follow one principle when doing Vipshop. We are here just to make money. If we don’t make any profit, we shouldn’t come here.

Qualification requirements: The company must be a legally operating company or enterprise with legal personality, favor international famous brands and Chinese famous brands, or be a manufacturer or authorized general agent that has obtained titles such as China’s well-known trademarks and national inspection-free products. dealers, authorized general dealers, branches, branches and offices in China.

The favorites of traditional brands are originally inventory, but in the final goods, a product is only worth tens or even a few yuan. When you enter Vipshop, you can increase the price by 200-500%, and then pay 30%. Points will be deducted and cleared away.

A good sell-out rate can be above 75%. If it is below 50%, you need to determine the reason. As for the authenticity of the product, whoever buys it knows. Nowadays, most Tmall and Taobao sellers also clear their inventory here. There is a joke that merchants were tricked into preparing a lot of goods before Double Eleven. As a result, a large amount of inventory appeared on Double Eleven. They started selling inventory on Double Eleven, but they still couldn't sell it. After that, I finally went to Vipshop to clear out the inventory with a discount.

5. Dangdang.com

The deposit for entry fee is 10,000-100,000.

The annual fee is 6,000 yuan to 30,000 yuan, with a deduction of about 5% (different categories vary).

Qualification requirements: The company must be a legally operating company or enterprise with legal personality and have all 7 certificates.

Some time ago, some success was achieved in imitating Vipshop, which was named Weipinhui, a typical copycat version. However, sales are said to have obviously increased, and the effect is not bad. Dangdang's settlement is quite normal, and usually there is no problem in getting the money back within one month. However, it is said that part of the fees that should be paid to merchants are often directly deducted to offset so-called advertising fees.

6. Store No. 1

The deposit for the entry fee is 10,000-50,000.

The platform service fee is 650 yuan/month, with a deduction of about 6% (different categories)

Qualification requirements: The registered capital of the enterprise is more than 500,000 yuan (including 500,000 yuan), the company 7 certificates complete.

Businesses without a certain degree of influence or in blank categories are basically useless. The platform operation is complex and it is difficult to find people. Some time ago, group buying of food was done well. It can be understood as an online supermarket, and food merchants can refer to it for selection.

7. Amazon

The least demanding platform, everything is free to join.

Qualification requirements: The company must be a legally operating company or enterprise with legal personality.

Only transaction commissions are charged, no money will be collected if it cannot be sold.

There is a trick to entering Amazon. You must enter their warehouse and choose their delivery service. Even if you order 100 items at a time, only by entering the warehouse can your products be recommended and displayed. Secondly, when filling in product information at check-in, you must let go of Tmall logic and follow Amazon’s reminders, which is very tedious and carefully fill in the label attribute information that best matches your product. Include text introduction.

Although Amazon is adapting to China, and its detail pages have begun to develop like pictures, and they have also launched advertising spaces, you must always remember that it is a technology company, and you must let it know your He can easily recommend the product based on what it is. It can know what your product is through image analysis. This technology is estimated to be a few years away.

It’s almost impossible to find anyone, it’s all emails. However, due to limited customer service, sometimes emails cannot be responded to in time. It is not very suitable for Chinese habits. From the earliest days of excellence to being tepid today, it is quite tangled and not easy.

8. Jumei Youpin

The deposit for the entry fee is 10,000-50,000.

The deduction is about 30% (different categories vary).

Qualification requirements: The company must be a legally operating company or enterprise with legal personality.

Not much left, it was extremely exposed some time ago, and the entire website was promoting how to identify authenticity.

9. Alibaba

Chengxintong is 3688 yuan/year, and there are no other requirements.

There are also a lot of fees now, including popular shops, templates, and various charging software. We have also launched a through train, and you can also fix the first place in a category.

The deposit for the entry fee is 1,000 yuan (different categories, such as food, etc.).