With the rapid development of the Internet, the e-commerce industry has also risen rapidly. The three major e-commerce giants, Suning, Gome, and JD.com, occupy an important position in China’s e-commerce market. They are not only the preferred shopping platform for consumers, but also an important sales channel for brand merchants. This article will explore the development history and operational steps of the three major e-commerce giants, Suning, Gome, and JD.com, from two aspects: competition and cooperation.

1. Competition

1.1 Market share

The shares of Suning, Gome and JD.com in the Chinese e-commerce market are respectively: Suning 28.7 and JD.com 25.3 , Gome 10.6. Among them, Suning and JD.com account for half of the e-commerce market.

1.2 Product Type

In terms of product types, the coverage of the three companies is relatively wide. Suning mainly sells home appliances, digital, maternal and infant products; Gome mainly sells home appliances, digital, kitchen and bathroom products; JD.com mainly sells 3C digital, home appliances, clothing, shoes and hats and other products.

1.3 Service Quality

The three companies attach great importance to service quality. Suning has launched services such as "Return and Exchange if Not Satisfied" and "Ten Billion Subsidies"; Gome has launched services such as "Quality Assurance Plan" and "Worry-Free Service"; JD.com has launched "Lightning Delivery", "JD Finance", etc. Serve.

2. Cooperation

2.1 Supply chain cooperation

Suning, Gome, and JD.com all have their own advantages in supply chain. Suning has established a nationwide supply chain network through Suning.com, Suning Store and other channels; Gome has established a nationwide supply chain network through Gome Online, Gome stores and other channels; JD.com has established a nationwide supply chain network through JD.com, JD Daojia and other channels , established a nationwide supply chain network.

2.2 Marketing Cooperation

Suning, Gome, and JD.com also have their own characteristics in marketing. Suning has launched various forms of marketing activities through channels such as "Suning.com" and "Suning Store"; Gome has launched various forms of marketing activities through channels such as "Gome Online" and "Gome Stores"; JD.com Various forms of marketing activities have been carried out through "JD Mall", "JD Daojia" and other channels.

2.3 Financial Cooperation

Suning, Gome, and JD.com also have their own advantages in finance. Suning provides consumers with a variety of convenient financial services through Suning Finance, Suning Pay and other channels; Gome provides consumers with a variety of convenient financial services through Gome Finance, Gome Pay and other channels; JD.com provides consumers with a variety of convenient financial services through JD Finance, Gome Pay and other channels. JD.com payment and other channels provide consumers with a variety of convenient financial services.