To answer this question, we must first mention the degree of commercialization of the league. At present, our CBA is not a highly commercialized league, and it is far inferior to the Super League in promotion and commercial sponsorship. Although the competitive level of the Super League can't be compared with the five major leagues in Europe, the Super League is stronger than CBA in terms of the ball market and attention. CBA and NBA can't compare, the level of the league is far less than that of NBA, and the cultural training of fans has just started.

The logo of all teams in CBA are almost simple and rude, and the sales of jerseys and surrounding goods are not very good. In the case of ordinary commercialization, clubs usually don't make great efforts to shape the image of the team. Teams are their means of profit. The owners of many clubs in NBA are loyal fans, but we are different. Logo is often to reflect the local culture, such as many clubs in NBA, but the logo design of CBA teams is basically a commercial design at first glance, which reflects the brand name, so it looks tacky and low-level.

As far as the use of theme colors is concerned, most NBA team logo have three or more theme colors, and color gradients are used in a large area, which gives people a complicated feeling. The team logo of CBA team can be said to be close to realism and quasi-materialization, but it gives people the feeling that it is relatively elementary like student design.