Recently, another irritating thing happened. Simba's live studio was exposed to selling fake goods: sales exceeded 6 million overnight. God, this is the money I will never make in my life. I must let everyone know about it. Is the illegal cost of selling fake goods so low now?
A few days ago, YPL Sports Fashion published a statement on the Internet about the sale of YPL products by a auto Fashion anchor, which was roughly like this. On April 18, Simba and its anchor "Eggs" sold a product called "YPL Sunscreen Pants" in the live broadcast room, and finally confirmed that this "YPL Sunscreen Pants" did not belong to YPL sales category. What kind of operation is this? The statement also stated that the relevant distribution companies and production companies are not YPL's formal distribution production channels and do not have the qualifications for brand marketing, authorized use, production and sales. God, this operation is really shocking.
The data shows that the price of the product in the live broadcast room is 63 pieces, and more than 654.38+10,000 pieces have been sold, and the illegal sales amount exceeds 6 million yuan. In order to protect the legitimate rights and interests of consumers, YPL will take legal measures to investigate the responsibility of links, shops and anchors of related products.
However, on the evening of April 23, this matter took a turn for the better. I have to say, it is really beautiful. YPL, the brand involved, issued an apology to Simba on the official account, saying that the matter has been properly resolved at present, and also apologizes for the influence caused by related companies, netizens and Simba.
YPL's statement on this matter is as follows:
Recently, the "unofficial authorization of YPL pants promoted by Xinxuan Live Room" has attracted attention. Therefore, the trademark authorization dispute involved in this matter has been properly resolved. We deeply apologize for the impact on related companies, netizens and Mr. Xin Youzhi. We both cherish our brand very much, and we will continue to have in-depth communication with the relevant parties of this incident, and strive to minimize the impact of the incident on the brand and Mr. Xin Youzhi.
Thank you again for your attention.
Not long after, the official account of Xinxuan responded in the comment area, thanking the users who have always believed in Xinxuan. We will, as always, stand with the vast number of users, continue to adhere to the highest principle of "quality first, consumer rights first", and spare no effort to bring you products and services with the highest cost performance.
Let me tell you the whole story:
On April 18, some consumers broke the news that Simba and its anchor were suspected of selling fake YPL yoga pants in the live broadcast room, and sold 6 million yuan overnight. According to public information, YPL is a brand registered by Australian Health Industry Co., Ltd. in the State Administration for Industry and Commerce, and it is a new generation of functional sportswear trend brand.
On April 22, YPL issued a statement: the products sold by the new hyun team anchor "Dandan" in the live broadcast room do not belong to YPL sales category, and the product packaging is suspected of plagiarism. The responsibility of product distribution companies and production companies will be investigated according to law, and their legitimate rights and interests will be safeguarded through legal means.
On the evening of April 22, the official account of Xinxuan issued a statement, and the brand "Harbin Aoshengyuan Trading Co., Ltd." provided Xinxuan with an authorized link and proof materials. If there are violations of laws and regulations, Xinxuan will be held accountable according to law and always stand with consumers.
In the early morning of April 23rd, YPL official account issued a statement again: "YPL trademark of counterfeit products belongs to our company", and posted relevant trademark registration certificate and trademark transfer certificate; Some documents mentioned that the registered trademark of "a company in Harbin" is a self-created graphic logo, which is very different from the products sold. At the same time, the statement said that YPL's official statement channel is "YPL Sports Fashion" official micro, and some online accounts involve other stamped documents of the publishing company, which will be strictly investigated.
On April 23rd, Xinxuan Group released the preliminary investigation results. The dispute was caused by the dispute between the trademark owner before and after the trademark transfer, and it is not a fake problem, and the consumer will refund it in full.
On April 23, YPL responded that it has never had any business cooperation with Harbin Shengyuan Trading Co., Ltd., and there is no trademark authorization; The power of attorney mentioned by Xin Xuan is a forged official seal, and the forger will be investigated for legal responsibility.
On the evening of April 23rd, YPL posted a post apologizing to Simba on the official account, saying that the matter had been properly resolved, and apologized for the influence brought by related companies, netizens and Simba.
Generally speaking, this incident is not what everyone thinks. Simba has made various false statements and attacks many times, but we can see that Simba chose to take responsibility. This time is worthy of recognition and cannot be characterized by the past.
Many people say, is the illegal cost of selling fake goods so low now? That was not the case. From a legal point of view, before the Simba Bird's Nest incident, there was a move of "returning one and losing three", amounting to more than 60 million yuan, which created a precedent for compensation in the live broadcast industry. In addition, China is constantly improving laws and regulations such as advertising law and consumer rights protection law. Under the dual role of the government and regulations, many live broadcast sellers are now actively changing.
This time, because Simba was misled by the brand and failed to communicate with the brand, Simba chose to apologize frankly, take the initiative, pay first and accept government supervision. Isn't this a way to protect consumers' rights and interests? Although there are only a handful of e-commerce live broadcast anchors who can take the initiative to take responsibility, they are conscience anchors who meet the requirements of policy supervision and are recognized and supported by fans.
In recent years, the country is promoting the standardized development of live e-commerce, and has also achieved tangible social effects. Standardization of live e-commerce is the general trend. The illegal cost is not only measured by money, but the long-term development path is to embrace policies and accept supervision.