Chendao fishing rod. According to the official website of China Fishing Tackle, the original name of Chen Fishing Rod was Chenlong Fishing Rod. However, because the name Chenlong contains the image of a Chinese dragon, the registration and use of trademarks involving the word dragon have been subject to more stringent scrutiny in recent years. Therefore, the brand of Chendao Fishing Rod announced in 2021 that it would change its name to Chendao Fishing Rod.