These e-commerce companies have all rectified relevant issues and committed to or actively dealt with similar issues. Recently, the State Administration for Market Regulation stated that during Double Eleven, many e-commerce platforms such as JD.com and Tmall had experienced unfair prices. Many users reported that the prices on these e-commerce platforms first increased and then discounted, causing problems for users. There is an illusion of promotion, and some users said that many e-commerce platform merchants conduct some false promotions, false publicity and other behaviors, and some merchants even conduct malicious inducement transactions. Therefore, in response to these confirmed platform problems, the General Administration of Supervision The three companies conducted an investigation into unfair price penalties and finally made the decision to impose a penalty of 500,000 yuan each.

According to the existing provisions of the "Price Law", if operators use misleading pricing measures to induce users to consume, the government can impose a fine of up to five times and confiscate their illegal gains. It can also A fine of not less than 50,000 yuan but not more than 500,000 yuan was imposed, so these three companies were given fixed penalties this time. And if the circumstances are serious and the company refuses to change despite repeated admonitions, the supervisory authority may suspend the business for rectification or even revoke the company's business license. At present, except for Tmall, which has not responded to this incident, both JD.com and Vipshop have issued relevant statements. JD.com stated that the company attaches great importance to the results of this investigation and is actively making rectifications.

Vipshop stated that the company has received a penalty notice from the State Administration for Market Regulation. In the future, Vipshop will make rectifications in accordance with relevant regulatory laws to further standardize the platform’s marketing measures and effectively Protect the interests of consumers.

In fact, the promotional routines of e-commerce festivals have always been questioned. Many consumers said that the vouchers and discount coupons they received could not be used at all. When receiving them, they said that there was no threshold and they could be used. However, there are various restrictions at this time, and consumers are often tricked by various promotional activities. This phenomenon is particularly obvious during Double Eleven, so the punishment imposed by the regulatory authorities this time is also a warning to the platform.