Internship Report - Sales Internship at Septwolves Clothing Store Name: ********* Class: *************Student Number: ******** **

Internship unit: Fujian Septwolves Industrial Co., Ltd.

Internship department: Sales Department

Internship position: Shopping guide

Internship location : Quanzhou, Fujian and Xiamen, Fujian

Internship time: ************************* The three-month internship is over. During these three months of internship, I got close to the society, enriched my social experience, gave myself a preliminary perceptual understanding of the society, and learned a lot of knowledge beyond the textbooks, which benefited a lot. Now I will make a work summary of these three months of internship. First, let me introduce my internship unit:

1. Overview of the internship unit

1. Nature of internship unit: Fujian Septwolves Industrial Co., Ltd. is a private entity. Founded in July 2001, its predecessor, Fujian Septwolves Garment Industrial Co., Ltd., was established in June 1990.

2. Scale of the internship unit: It is a medium-sized enterprise. The modern factory is designed and built according to international standards and can produce more than 2 million pieces of various types of clothing annually. Group fixed assets: 850 million yuan. More than 3,800 employees. At present, it has more than 1,000 specialty stores (halls, counters)

3. The operating status of the internship unit: good economic benefits, leading the industry in Fujian, and the only listed garment company in Fujian. Since 1995, the company has taken the lead in introducing the concept of franchising and has made every effort to expand its exclusive sales plan. Its comprehensive market share has ranked first in the field of casual clothing for five consecutive years.

4． Main products of the internship unit: The group's main business is apparel, involving cigarettes, wine, tea, leather goods, real estate and other diversified industrial structures. The company is famous for its men's clothing series, which mainly include men's jackets, suits, T-shirts, ties, socks, leather shoes and other products. Among them, the Septwolves jacket is the most famous, known as the "King of Jackets".

5. The main production or business processes of the internship unit:

5.1 The company’s sales model is self-produced and sold. The company has outstanding fashion designers from H.K., Shanghai, and Japan. They design the latest styles during the clothing ordering meetings twice a year. After designing the products, the panel makers make paper patterns, and then the cutters cut out the fabrics uniformly. , handed over to the production workshop for mass production, the goods are purchased by each store manager in person, and shipped from the warehouse to each direct-operated specialty store and agent. Some goods are also ordered from outside and all are exported.

5.2 Store procedures: Preparation before opening - change work clothes, wear work badges, check appearance - clean and organize shelves - attend morning meeting - start of business - prepare for business - —Planning of display combinations—receiving customers—greeting customers—paying attention to customers—displaying goods—introducing goods—verifying bid opening—checking documents—packing goods—delivering goods—introducing other supporting products—seeing customers off Acknowledgments - After business - Account audit - Environmental sanitation - Regular meeting organization - Environmental clearance

6. The characteristics, advantages and disadvantages of the operation and management of the internship unit

6.1 The Group has always adhered to the "people-oriented" business management principle: creating a relaxed environment for high-quality talents in scientific research and development, marketing, operation and management and other fields; focusing on The business quality training of grassroots employees is carried out with the purpose of "strengthening responsibility management and improving brand awareness". Through effective incentives for employees, we can give full play to their initiative, enthusiasm and creativity, so as to maximize the potential of employees and better achieve the fit between personal goals and corporate goals.

6.2 Pros and Cons

Pros: Brand advantage, marketing network advantage, management team with rich market experience, international professional design team, advanced production equipment and technology, customer service Advantages.

Disadvantages: First, the risk of small company assets.

Compared with outstanding domestic apparel companies, the asset scale is relatively small and the ability to resist risks is relatively weak, resulting in the company's lack of talents in aspects such as capital operations and human resources management. The second is the risk of overcapacity. Due to the fierce competition in the apparel industry, if the company's sales capabilities and marketing planning capabilities cannot be improved simultaneously, part of the company's production capacity will not be fully effective in the future. The third is the risk of counterfeit products. After the brand awareness increases, illegal business activities that misappropriate the company's trademarks and brands may appear in the market, which will cause serious harm to the company's economic interests. The fourth is the risk of simplification of consumer groups. Septwolves positions the consumer age range as 20-55 years old, with men aged 30-40 as the main consumer group, as a high-quality men's product. I think the company's consumer trends should be expanded to women's clothing, children's clothing, and various clothing-related products to form a relatively comprehensive product group from which to find new growth points. At the same time, we make full use of our own brand advantages, open some unique lifestyle stores, introduce the concept of free clothing, allow customers to design and match their own clothing, and have the company produce it, so that customers can fully experience the "God" consciousness of making everything their own. , In this way, you can have a considerable consumer group, which is also more conducive to promoting your own brand image.

2. Overview of this internship

1. Training and visit to the company headquarters and factory

Initially, we visited the company headquarters and factory. The Septwolves Advanced Casual Wear Industrial Park covers an area of ??more than 110,000 square meters. It is a collection of clothing development and production, warehousing and logistics, and business. A garden-style industrial park integrating information and leisure life, it is a first-class men's casual clothing production base in China, with a green area of ??40%. The production environment is clean and environmentally friendly, and the emissions of waste gas, waste water, waste gas and noise all meet the standards. Under the explanation of the factory director, we learned that the actual production line in the workshop and the classroom in the university are two different concepts. Over the course of a day, we conducted detailed observations of the production line and communicated directly with workshop staff to gain a preliminary understanding of the real situation of clothing production. At the same time, during the visit, we clearly felt the enthusiasm of the employees for their work, which enabled us to quickly integrate into them and truly feel the recognition and encouragement of the employees' work achievements by the company's humanistic concept. During the subsequent internship process, we gradually realized the shortcomings in production management, production operations and communication. In the internship report submitted to the company every half month, we stated why it was not perfect and what solutions were available. way. Our way of thinking is changing, our perspective on problems is changing, and our ability to analyze problems is gradually improving.

In the next few days, at the Septwolves Management Academy, we conducted some training courses: the daily work flow of shopping guides, such as the four major modules and the nine major processes. Operational work practices. Display skills. Fabric knowledge. Lectures on corporate culture. Company rules and regulations. Business etiquette, etc.; and memorized the color and style numbers of the products. I have initially mastered some basic knowledge necessary for work, which deepened my understanding of the corporate culture of Septwolves Men's Wear and enhanced the cohesion and centripetal force of the company. Looking at the werewolf walking in a hurry, looking at the role models who have made achievements through unremitting efforts, and looking at the energetic mental outlook of industrial people, from leaders to ordinary workers, I understood that "I am excellent" , we are the best, we are the best team" is an intuitive interpretation. "Integrity, truth-seeking, professionalism, dedication" and "Challenge life and never look back" represent the meaning of the words. The company does not just keep the slogan in words, but converts it into a corporate philosophy, which is deeply rooted in every In the heart of an employee, employees should always keep in mind the corporate culture they represent, and use this to encourage their own work and alert people not to forget to move forward.

2. Three-month terminal internship (that is, my internship experience)

In order to enable us to understand the entire clothing sales market and related processes, and to become familiar with the latest styles and designs of the brand: we deploy it every 2 months In the first two months, I was assigned to the Quanzhou store; in the third month, I was assigned to the Xiamen Hexiang store—the two stores with the biggest gap.

At the Quanzhou store I learned customer service, store operations, accounts and item management. I truly appreciate the hard work, but it also allows me to grow. My sales performance in the Quanzhou store was outstanding. I sold more than 20,000 yuan in half a month. The store manager praised me, which really made me feel proud. Because I feel that I have put in a lot of hard work and received a lot of rewards at the same time. The intense and orderly work every day has made me deeply realize the importance of teamwork. The power of one person is very limited, just because everyone condenses and unites. Thanks to the strength of its employees, the Quanzhou store can achieve the brilliant result of ranking first in monthly performance.

The New Year has just ended when we were in Xiamen. After the New Year, Seven Wolves will fully implement the "Green Store" and "100% Customer Satisfaction Service" activities. Promote healthy, leisure, return to nature, green and environmentally friendly space and service concepts in terminal stores. This activity attaches great importance to display: from matching products, store decoration, configuration of props, color of light, to matching of store products, creation of music atmosphere, high-quality service, well-established information feedback system, and everyone’s atmosphere in the store Very active, the clothing is more complete than the Quanzhou store, and the styles are fashionable. However, this activity did not increase sales, and Xiamen stores were still confused by sales difficulties... It happened to be the off-season after the New Year, and business was even colder. Therefore, my days in Xiamen were relatively free. I made full use of my free time to learn cashiering and warehouse management. I was able to skillfully operate the two cashier computer systems and fill out the "Daily Report of Operation Overview". For example: the cashier must make 3T phone calls every day to make historical consumption records; the shopping guide is required to keep customer records and carefully fill in customer information cards, which is conducive to the development of VIP customers; the warehouse manager must make 3 detailed accounts every day, and keep records every day. Analysis of the MA7 abnormality ratio (referring to the ratio of the average daily sales performance in the last 7 days to the sales performance of the current day). Through the analysis of the MA7 abnormality ratio, it can be seen that the MA7 abnormality ratio from Monday to Friday is significantly lower than that on weekends and holidays. The team leader in Xiamen Branch gave me the opportunity to fully exercise and asked me to be responsible for the points and accounts of an area alone every day. Later, there were more than a thousand items in each area, and there were frequent adjustments, replenishments, and returns, which made accounting more difficult, but I was able to do it accurately. Xiamen stores change their displays every day. After a period of practice, I was able to match the model props and put on the entire outfit on my own. The store clerks in Xiamen Store are all young and get along well with each other. During the off-season, they can enrich themselves by learning knowledge from experienced shopping guides. With the permission of the company, Xiamen Store can set up temporary training courses and morning military training in the store every day, which improves the quality of shopping guides and boosts employees' work enthusiasm. One of the things that impressed me the most in Xiamen Store: I was giving a shopping guide to a customer, and he asked to buy a shirt. I saw that he was tall but thin, and he was not suitable for a vertical-striped shirt, which would make his figure even more thin. . In the end, I chose three styles, one with horizontal stripes, another with a more tasteful look, and a third with a light and elegant feel, all in sunny and refreshing colors. He was very satisfied with the clothes after trying them on, so he started chatting with me and said that he had visited many places in Xiamen but didn't like any clothes. When I first entered Septwolves, I thought it was just for shopping, and I didn’t plan to buy it. However, I chose the costumes that he liked, which made him very satisfied. He originally only planned to buy one piece, but ended up buying 3 pieces. I bought a shirt and an extra suit. I chose a relatively youthful and tasteful brown striped suit for him. The tie was a complementary color to the suit he bought. During the shopping guide, I discovered that his legs were somewhat disabled, so I chose loose-fitting pants to make up for the visual effect. In the end, he praised me for my good taste and the reasonable matching of clothes, and asked me to provide him with matching clothes. In the end, he took the initiative to leave me his business card, and he turned out to be a three-time World Paralympic high jump champion. This is the most meaningful gold card I have ever received since I was an internship as a shopping guide. From this small matter of selling clothes, we can see that as long as we can treat customers sincerely and considerately, it is a kind of happiness.

I also met many foreign customers in the store. I greeted them with a sweet smile and sincere service. They would give me a thumbs up and say, "VERY GOOD!" These are all affirmations of my work. I am grateful for this. Be proud!

Three months of store life allowed me to learn a lot and enrich myself; there was a huge loss of staff in the store. . But I found that the best specialty stores have five basic solid pillars and create value for customers in five interlocking areas.

A. Provide solutions. For example, as a store manager, it is not enough to just ensure that the clothes sold are of good quality. You must hire sales staff who can help customers find well-fitting and decent clothes. They need to have rich professional knowledge and provide professional and knowledgeable services; such as hiring professional tailors at any time to provide delivery services to customers, and be willing to accept special requests. of orders. Of course, the shopping guide must pass each training session; determine the training goals. For example, a. Service skills training. b. Product knowledge and management training. c. Store operation skills training. d. Ideology training. In this way, the overall quality of shopping guides can be improved, sales performance or service levels can be greatly improved, and it can be more conducive to cultivating team spirit.

B. Really respect your customers. You must have a positive work attitude, the products are neat and reasonably placed, and there is a price list for the products. Clearly priced.

C． Build emotional connections with customers. Give customers a feeling of proximity, liking and trust. Memorize some basic techniques for approaching customers: The "three-meter principle" means that you can greet, smile, and make eye contact with customers when they are still three meters away from you. Take the initiative to greet customers. Shopping guides should also pay attention to: a. The expressions and reactions of customers, and observe their words and emotions. b. Be cautious when asking questions and avoid involving personal privacy. c. The communication distance with customers should not be too close or too far. The correct distance is about one and a half meters, which is what we often call social distance.

D. Set a fair and reasonable price, not the lowest price. Understand that value equals the customer’s all-round experience. Carry out appropriate promotions and provide guarantee for the products sold.

E. Provide convenience to customers. Modern people value time like gold, so specialty stores must allow customers to easily find the products they want, check out and leave quickly. Through neat and orderly store display, flexible checkout channel settings and other means, we bring real convenience to customers.

3. My internship experience

Through this internship, I realized the importance of corporate culture to the life of the company. Corporate culture is the integration of unprecedented humanistic concepts into the business system in a humane way, thereby quickly improving the cohesion of the company and enhancing the ability of the business system to continuously innovate. Innovation is not only a reflection of the personal value of entrepreneurs or employees, but also an economic behavior of enterprises that transcends tradition. It is also a business factor with stronger vitality and higher value creation.

Three months of internship life, I am very grateful to the company for the help it provided me. Being able to have such an experience will be beneficial to myself now and in the future. I feel really lucky. Here, I have the opportunity to deepen my professional knowledge of clothing through practice, and learn how to reasonably apply the knowledge I have learned in actual operations. This allows me to fully appreciate the necessity of teamwork and hone my own skills. The will has been truly exercised. I have learned a lot of principles and methods of dealing with people, learned to treat others kindly, and also learned to encourage myself at all times, so that I can always maintain a good attitude of self-improvement! This also made me understand many things, the hardship of survival and the hard work, corrected my previous bad mentality of not valuing other people's labor, and also understood the complexity and diversity of society. In order to better understand society, adapt to society, and integrate into society, we must constantly learn new knowledge, use it reasonably in practice, constantly improve our own quality, exercise our own abilities, and make ourselves stand out in the fierce competition. invincible position.

At this moment, when I am about to graduate, my deepest feeling is that no matter where you start, no matter what kind of job you are engaged in, a serious, meticulous and down-to-earth work attitude is the foundation for success.