Back to back is the kappa brand. Kappa is a sports and leisure clothing company established in Turin, Italy in 1916. Formerly a small company called M.C.T., the company's full name is Societaanonimacalzificiotorinese.

kappa, that is, Kappa. The company's original trademark was "aquila", which later became "kappa". It was not until the late 1960s that an important turning point enabled it to achieve unprecedented performance improvements. At that time, youth casual wear culture suddenly emerged, and the concept of clothing integration also began to sprout.

Which country’s brand is the back-to-back?

This is an Italian brand, but its brand spokesperson is not just an Italian star. Many well-known domestic movie stars have also endorsed Kappa products. Although the headquarters is in Italy, it actually has branches in every country, so as to ensure that the products can quickly enter the markets of various countries around the world after they are launched.

Kappa has a long history of development. In this development, Kappa has always regarded sports, sexy, fashion and leisure as the main positioning of the brand. In China, Kappa also made people feel the sexiness and fashion of sports, and these are the concepts that Kappa wants to impart.