With the rapid development of science and technology, many industries have made their own breakthrough progress, and the agricultural and sideline products industry
With the rapid development of science and technology, many industries have made their own breakthrough progress, and the agricultural and sideline products industry is no exception. Yesterday, agricultural and sideline products in Jiangsu Province made their own breakthrough. The following is my business plan on agricultural and sideline planting for your reference. Welcome to read!
Agricultural and sideline planting business plan 1
Name: Shun 'an Seed Vegetable Base
Venue: guixi city, Jiangxi.
Development background: At present, the country attaches importance to agriculture, countryside and farmers and has a good agricultural policy. Individuals are familiar with agriculture.
Advantages of the base: it is located in the plain, near the river, with fertile soil and clean irrigation water sources. There are many fields and low rents. Not far from Guixi, there is a smelter nearby. The local consumption level is high, the vegetable price is high, and the market is large.
Development mode: planting industry is the mainstay, supplemented by aquaculture. Vegetables are the mainstay, supplemented by aquaculture. Give priority to with conventional vegetables, supplemented by special vegetables. Vegetables are mainly planted in greenhouses, supplemented by open-air planting. Promote their own development, slowly promote the development of villagers, establish cooperatives, and build a vegetable base in Xiatan.
Development concept: develop with scientific concept, take out-of-season vegetables as the advantage, and take green agriculture as the guidance. Introduce new varieties to improve yield and quality.
Improve the degree of mechanized operation, mechanized farming, mechanized irrigation, scientific seedling raising, scientific fertilization and scientific spraying.
Main techniques: soil measurement, fertility and PH value. Irrigation water should be pollution-free, easy to take water, greenhouse temperature and humidity adjustment, insect net, carbon dioxide generator. Galvanized pipe shed, no dripping film. Different crops, different irrigation, watermelon and so on use drip irrigation. Seedling grafting. Selection of varieties. Collecting, purifying water, planting well water and packaging.
Development stage:
The first stage: galvanized greenhouse vegetables 13 mu, several acres of open vegetables, with a total area of about 10000 square meters. A pond is used to raise fish and provide irrigation water for vegetable base. The pond is close to the vegetable base and covers an area of more than 700 square meters.
The second stage: when the time is ripe, it may be in the second year. Establish small pig farms to provide fertilizer for vegetable bases. Develop several acres of water system vegetables, such as water spinach, arrowhead, pond lotus root and so on. Aquaculture, loach, shrimp, etc. Look at the market, introduce varieties, set up rural cooperatives, and build vegetable bases in Xiatan and surrounding areas.
The third stage: developing farmhouse music.
Action plan:
First, 1. Site selection and planning. 2. dig a pond. 3. Cultivate the land and dry the soil. be sold out
Secondly, 1. Select seeds, arrange crop varieties and time. 2. Galvanized steel pipe frame, no dripping film, insect-proof net. Buy agricultural machinery, micro-cultivators, new spraying equipment and irrigation equipment. Thermometer, hygrometer. 3. There are fat pits for digging wells and washing vegetables. 4. Nursery, air conditioner, thermometer and exhaust fan. 5. Packaging equipment. 6. Fertilizers and pesticides.
Investment budget: the land rent is 1.500/ year, and the annual payment per mu of galvanized pipe is about 8,000 yuan, totaling1.654,38+0.000 yuan. No dripping film 10000 yuan, insect net 13000 yuan. Micro-tiller 4000, * * * subsidy 1000. Septic tank 3000 yuan, electrostatic sprayer 300 yuan, biological insecticidal lamp 300 yuan, transportation: minivans and motorcycles within 30000 yuan, 30000 yuan. Irrigation facilities: 2000 yuan, computer available. Fertilizer and pesticide order 10000 yuan. Liquidity is subsidized by * * *. The total number is within 185000. The above are fixed investment and one-time investment. The monthly expenses include employee's salary and living expenses. Employees' salaries are paid at the end of the year.
Personnel: five people, my partner and I, as well as the staff, three men and one woman. Arrangements: the staff grow vegetables and pick vegetables every day. I am in charge of technology, information, marketing and management. We must also work in vegetable fields. Five people is enough.
Market: Guixi Smelter is the main retailer, Guixi is the main wholesaler, Guixi vegetable market and hotel specialty dishes, partners are responsible for retail, and I am responsible for delivery and wholesale. Smelters can make us earn more than 100,000 yuan a year, and guixi city can make us 500,000 yuan a year, so I don't know how much we can earn by selling to further places. In addition, when we form a scale, our products can be further sold.
Transportation: minivan and motorcycle.
Sales Skills: Advantages and characteristics of our vegetables: Compared with local farmers and other vegetables, our advantages are less spraying, no pollution in irrigation water, less heavy metals, clean washing water, good packaging, high color and good freshness of vegetables. The quality and quality of vegetables are excellent.
Therefore, we must adopt a differentiated and branded sales model. In terms of differentiation, delivery, packaging and publicity should be different. In terms of branding, traditional agriculture has no brand. After years of sales summary, the role of brand is very important. Sales must pay attention to credit, and you must never lose two pounds. You can only give more, not less.
In terms of publicity, we belong to college students' entrepreneurship, and we have relations with TV stations and newspapers, so we can get publicity for free. This kind of publicity is more effective than spending money on publicity.
Risk: the risk of aquaculture is higher than that of planting, and the risk of vegetable industry is lower, mostly in natural risks and heavy rains. But vegetables are produced more than four times a year, even if there is risk, there is no time, there are three times. As far as I know, and according to my experience, my parents grow seven acres of open-field vegetables and earn 70 thousand to 80 thousand a year. Vegetables in the open field are more risky than vegetables in greenhouses, such as pests and drought. But we use biological insect lamps and insect nets to prevent insects, and there are almost no pests. In drought, the traditional method of watering vegetables is time-consuming, laborious and unscientific. What we take is scientific and ready-made. So the risk of drought is not great.
Income forecast: thirteen acres of greenhouses, at least 10 thousand per acre a year, plus open space, the annual income is about 1.5 thousand. This is a conservative estimate, not a random fantasy.
Vegetable varieties: conventional vegetable classification: vegetable classification can be divided into: Chinese cabbage, cabbage, root vegetables, green leafy vegetables, onion and garlic, eggplant, beans, melons, potatoes and taro, aquatic vegetables, perennial vegetables, wild vegetables and edible fungi.
According to the edible organs, it is divided into: roots, leaves, stems, cauliflower and fruits and vegetables.
Special vegetables: shepherd's purse, cherry tomatoes, beautiful black zucchini, cress, fruit cucumber, broken melon and so on.
Agricultural and sideline planting business plan II
I. Overview of the Project
Red Fuji is the general name of Fu, a color strain selected from the changes of buds and branches of common red Fuji. Fuji apple is an excellent apple variety bred in 1939 by crossing Guoguang as female parent and Marshal as male parent in Morioka branch of fruit experimental field of Japanese Ministry of Agriculture, Forestry and Fisheries. After more than 20 years, it has the advantages of late maturity, good quality, delicious taste and storage resistance. Officially named 1962, it is the most famous late-maturing apple variety in the world. Although Fuji fruit has the advantages of good flavor, late maturity and storability, it also has the disadvantages of color difference. To this end, many colorful Fuji buds were selected from all over Japan, collectively known as Red Fuji.
Second, the existing basic conditions
At present, the planting base is 23.6 mu, and it is planned to contract 30 mu. Technicians, items? A href ='' target =' _ blank'> Cough is twice as loud as Jia Yan sedan chair? Harmonic ⌒ side (3)? Lai ┩ ā /p & gt;
Third, the necessity of the project
Comprehensive agricultural development is an important decision made by the CPC Central Committee and the State Council to strengthen agriculture, an important measure taken by the state to support and protect agriculture, and the most direct, effective and quickest measure to improve the comprehensive agricultural production capacity. According to the requirements of the CPC Central Committee, "market-oriented, based on local advantages, actively set up leading enterprises focusing on agricultural product processing industry and develop superior products with local characteristics", we are committed to promoting the development of sweet potato product processing and comprehensive utilization in the direction of commercialization, marketization and industrialization. The Central Archives pointed out that leading enterprises in agricultural industrialization are an important driving force to guide farmers to develop modern agriculture, and it is necessary to support the development of agricultural products processing industry through policies such as discount subsidies, investment and equity participation, and tax incentives, and support leading enterprises in technology introduction and technological transformation. At the same time, the "Twelfth Five-Year Plan for Agricultural Products Processing Industry" also includes the deep processing and transformation of agricultural products as the key support in the plan.
According to the determination of the Ministry of Agriculture, the fruit of Red Fuji apple contains soluble matter 17.2%, titratable acid 0.25%, and the ratio of sugar to acid is 47: 56. Every 100 grams of pulp contains 4.465,438+0 mg of VC, and also contains nutrients needed by human body, such as carotene, fat, protein, calcium and iron.
Red Fuji has the functions of lowering blood fat, lowering blood pressure, preventing cancer, resisting oxidation, strengthening bones and maintaining acid-base balance: 70% of diseases occur in people with acidic constitution, while apples are alkaline food. Eating apples can quickly neutralize excessive acidic substances in the body, including acid produced by exercise and acidic metabolites produced by acidic foods such as fish, meat and eggs, and enhance physical strength and disease resistance. "An apple a day keeps the doctor away." Among many fruits, apple is the most common and peaceful one, but its nutritional value should not be underestimated. Chinese medicine believes that it can nourish the lungs, strengthen the spleen and stimulate appetite. Nutritional analysis shows that apple contains the most fructose, and contains a variety of organic acids, pectin and trace elements.
Apple pectin belongs to soluble fiber, which can not only promote cholesterol metabolism, effectively reduce cholesterol level, but also promote fat excretion. Red Fuji apple is a big fruit, with an average single fruit weight of 180-300g, and the maximum fruit weight can reach more than 400g. Most fruits are oblate, with a fruit shape index of about 0.8, and a few fruits are nearly round. Poor pollination or too many inflorescences are easy to produce deformed shoulders and skewed fruits. Pedicels are thin, and a few pedicels have fleshy protrusions at the base. The stem sag is wide, the middle depth is slow, and there are occasional cracks. Zunwa is deep, wide and slow. The peel is smooth and shiny, medium thick and tough, smooth and waxy. The background color of ripe fruit is light yellow, with dark red or bright red clouds or stripes. The fruit spot is round, obvious, medium and dense, with yellow-white front and yellow back. The flesh is yellowish white, dense, crisp and juicy. Sweet and sour, rich in flavor and good in quality. Soluble solid content of fruit 15.3%- 16.0%, acid content 0.2%-0.4%, fruit hardness 8.60- 10.89 kg/cm2. Very resistant to storage and transportation, and can be preserved until April and May of the following year. After storage, the meat quality is not fluffy, the flavor changes little, the weight loss is less, and the disease is light. Apples are rich in nutrition and low in calories, so they are very popular with dieters. In dietotherapy, boiling water with apple peel and ginger slices can stop vomiting. Using apples with pears can reduce the coldness of pears and have the effect of strengthening the lungs and moistening the stomach. In autumn syrup, use several apples and pears, add lily130g, Dendrobium15g, and apricot 3g each, which can moisten the lungs and relieve cough. Lose weight: apples will increase satiety, and eating before meals can reduce food intake and achieve the purpose of losing weight.
Fourth, market analysis.
Native to southeastern Europe, Turkey and Caucasus. 1870 was introduced to Shandong, and Zhucheng began to introduce and cultivate red Fuji apples from 1982. Five single lines, including Changfu 1, Changfu No.2, Changfu No.6, Qiu Fu 1 and Yanfu 10, were introduced, which became the counties and cities in Shandong Province that developed red Fuji apple production earlier. In recent years, it has been widely cultivated in Liaoning, North China and Northwest China.
The sales of Red Fuji need good appearance and neat specifications, and different varieties produced in different regions often have uneven appearance and quality grades. Establish a self-owned planting base, and form standardized production operations through unified management, standardized planting and planned harvesting and acquisition, and the product specifications, sales volume and grade have been greatly improved. While the planting base is well-equipped, we should do a good job in the sales plan based on Red Fuji, so that the products produced in the base can be sold quickly and profitably. Through the investigation of the surrounding provinces and cities, it is found that the main planting bases of Red Fuji are in Shaanxi, Shandong, Gansu and other places.
In 2008 -2009, the wholesale price of Red Fuji remained at the level of 1.0 yuan/kg to 1.5 yuan/kg, with a steady increase. In most medium-sized cities, the retail price of Red Fuji entering supermarkets exceeds that of 5 yuan/Jin. With the strong demand and the increase of planting scale in some areas, the future price of 1 year will be stable in this range.
Verb (abbreviation of verb) market risk factors and countermeasures analysis
Red Fuji mainly relies on dealers and supermarkets for sales. Dealers need higher profits, and supermarkets also need Red Fuji to quickly form sales. Channel dealers and supermarkets will not have the direct will to help us publicize and promote Red Fuji. As a new enterprise, competition with other industries is inevitable. Planting bases may also be threatened by natural disasters and pests and diseases.
Analysis of investment budget and benefit of intransitive verbs
The estimated investment of the project is 200,000 yuan, including newly planted fruit trees 10.85 million yuan; The renovation cost of aging orchard is 210.5 million yuan;
The training fund is 6,543,800 yuan+0,000 yuan; Popularize applicable technologies by 6,543,800 yuan; Buy 50,000 yuan of agricultural machinery. The total investment of the project is 200,000 yuan, of which 6.5438+200,000 yuan is self-raised. Due to the difficulties in the operation of town and village funds, we applied for a bank loan of 80,000 yuan.
Seven. benefit analysis
1, yield per mu: yield per mu 1900kg× commodity rate 95%× average market price 2.00 yuan+yield per mu 1900kg× bad fruit rate 5%× average market price 0.50 yuan = 3,657.5 yuan;
2. Net income per mu: the income per mu is 3,657.5 mu, and the investment in 900 yuan includes labor costs, fertilizers, medicines and special items. = 2757.5 yuan;
3. Average annual income per mu: net income per mu is 2757.5 yuan ×15; Fruiting period/growth cycle of 20 years = 2068. 1 yuan; The first three-year growth period and the second two-year senescence period of fruit trees do not calculate the actual yield.
4. Average annual income of the project: the project area is 52.6 mu × the average annual income of mu is 2068 1 yuan =108700 yuan.
Contrast: corn: average yield per mu is 600 kg × market price is 0.70 yuan = income per mu, such as 420 yuan -200 yuan chemical fertilizer, mechanical tillage and sowing fees, etc. = Net income 220 yuan. Apple's annual income per mu 1848. 1 Yuan Apple's income per mu +0 yuan-corn 220 yuan.
Therefore, the full implementation of this project will fully tap the resource potential of the project village, effectively improve the production and living conditions and ecological environment of the project village, significantly improve the people's economic and cultural living standards, and promote the development of intermediary industries such as transportation and information services. The main content of this project is the construction and sales of Red Fuji planting base, excluding deep processing. There is a large profit margin from product procurement to market retail, with small investment scale, short payback period and high annual profit and tax.
Agricultural and sideline planting business plan 3
commercial plan
Entrepreneurial content: sales of green agricultural products
1. Platform for Action
Creation background and project introduction
With the development of society, the pace of people's life is getting faster and faster. Especially for office workers, eating fresh vegetables, fruits and other agricultural products every day has become a luxury pursuit. They work hard during the day, but when they get home at night, they suffer from nowhere to buy fresh fruits and vegetables and other agricultural products; More often, they don't have the time and energy to go to distant vegetable markets or supermarkets to buy agricultural products such as vegetables and fruits. Moreover, food safety is very worrying now. The quality of vegetables, fruits and other agricultural products in the market is mixed, and there is no unified management and regulation. In this context, after investigation and analysis, our team decided to open specialty stores of agricultural and sideline products such as vegetables and fruits in some large communities or communities. Vegetables, fruits and other products in the store are purchased directly from suburban organic farms, and then sold directly, eliminating intermediate links and trying to make the public eat safe and cheap dishes. However, this prerequisite is that the suburb where the vegetable and fruit shop is located must be able to provide fresh agricultural and sideline products such as vegetables and fruits in time, and the products provided are fresh and pollution-free. Of course, there is no such requirement for dried mushrooms and other foods. You can find some factories to cooperate.
Market description and sources of benefits
Agricultural products such as vegetables and fruits are the necessities of people's lives, so the market is relatively stable and safe. Start-up funds mainly include store leasing and decoration, product purchase and continuous updating of future products. In the early stage, it is mainly the rental cost and purchase cost of the store, which is about 900 to 1 10,000: about 500,000 shops are rented, about 50,000 shops are decorated, about 50,000 shops are publicized and about 300,000 shops are purchased. At the beginning, there may be fewer varieties of goods, only ordinary varieties, but they will continue to increase with the increase of profits.
It is expected that after the investment and operation, as long as the site is suitable, the procurement demand is large, the supplier supply is sufficient, and the team management is good, it will soon be beneficial. The main source of income is the price difference between products sold and services such as home delivery. It is estimated that the initial investment cost can be recovered within six months to one year under the condition of good operation. The current economic situation can ensure the normal operation of the store. If you can't get immediate benefits after formal operation, you need a loan. Market competition analysis
For such projects, the main sources of competition are vegetable markets and supermarkets. The competitive advantage is that we are more convenient than them, the quality of products is reliable and fresh, and the services provided are more comprehensive. The disadvantage is that their products are richer than ours, with more choices and strong backing to support operations. Therefore, after making a profit, we should constantly expand the stores and business scope, and strive to be comprehensive and excellent. At a certain time, we will consider opening branches and online stores and entering supermarkets and vegetable markets to form a unified situation. Let customers buy our products wherever they are. When it is convenient, you can go to the vegetable market or supermarket to choose slowly. You can buy the products you want at home or online when you are in a hurry.
Team overview
Our entrepreneurial team consists of four people. They are a, b, c and d. All four people are diligent and can provide some funds and strength. Regarding the division of labor, the four people also have their own strengths. A and B are good at negotiation and management; C is good at communication and marketing; Be careful and fair. So according to everyone's ability, arrange A and B to be responsible for supply, logistics and business development respectively; C responsible for store management, sales and after-sales; D is responsible for fund management and assisting C, and we will hold frequent meetings to keep the tacit understanding of the team and keep abreast of various developments. If there are any differences, they shall be settled through consultation, and a third party shall be introduced to participate in the management if necessary.
2. Industry background and company profile
Industrial background and market demand
Agricultural and sideline products are essential in people's daily life. As the saying goes, "Food is the most important thing for the people". Therefore, the sales of agricultural and sideline products will never wither. Nowadays, many rural areas develop science and technology agriculture, and the suburbs of cities also develop multi-directional agriculture based on farms, which provides us with comprehensive and rich supply channels. Urban residents consume a lot of agricultural and sideline products every day, and the quality requirements for such products and related services are getting higher and higher. Therefore, it is particularly important to provide convenient agricultural and sideline products for densely populated urban communities. And many times, busy Greentown people want to eat a hearty meal and have to go a long way to buy raw materials. Now, we move fresh and cheap raw materials to the door of the community so that they won't walk an extra mile for an onion.
Company overview
The company's business forms include direct sales and monopoly, and registered trademarks for standardized management. The business scope mainly includes vegetables, fruits, grain and oil, egg and milk, meat, dry goods such as vermicelli and mushrooms. The services involved include in-store direct sales, home delivery, fruit gift boxes, fresh dairy products and other high-end ordering of vegetables and fruits. Store-style direct sales meet the general needs of customers; Home delivery meets the needs of customers who are inconvenient to move or have no time to shop; Specially customized to meet the special needs of some customers; The customization of fresh dairy products provides convenience for customers to drink fresh and healthy milk in time.
Market entry strategy
Before entering the market, we will choose a good location and conduct targeted market research, and then make appropriate publicity and business preparations, that is, build a mobile tent at the entrance of the community, conduct business trials, and see the sales performance in different places. Determine the location according to sales performance, residents' reaction and market survey results. After the official opening, it will be promoted by advertising leaflets and a series of promotional activities. Promotional activities mainly include free membership cards and door-to-door delivery of vegetables. And send staff to the residents' homes to publicize and tell them that the membership card will have a discount on buying food on a certain day, and the points inside can be exchanged for cash and vegetables to a certain extent. Other promotion methods include buying vegetables and sending seasonings such as onion and garlic, sending vegetables to your door with points, providing special membership cards for parents to buy vegetables and delivering them to your door regularly.
When the market stabilizes, we will expand the service scope in the existing stores. And expand the scope of stores, increase the variety of business, and enhance the intensity of concessions. Open branches and online stores at an appropriate time.
3. Market research and analysis
Market research situation
The conditions for us to choose the survey scope are: a city with a population of 1 10,000, with about 2,000 households in different areas, and the entrance of the community is more than 1000 meters away from the vegetable market. Then, the residents who have lived in the community for a long time were investigated. Through investigation, we found that only 2% residents often go out or eat at work, which means that 98% residents often cook and eat at home; 75% of the residents are often worried about the inconvenience of buying food; 56% residents are worried about agricultural products on the market; Residents who can accept home delivery account for 89%; 90% residents often go to the vegetable market or roadside stalls to buy vegetables, and 30% residents often go to supermarkets to sell vegetables; 20% of them have lonely old people or people with limited mobility at home. In the survey of "What do you care most about when buying agricultural products such as vegetables", 60% of residents chose "quality", 86% chose "price", 85% chose "convenience" and 76% chose "variety". Through the analysis of the data, it is concluded that community residents need a convenience store that can provide convenient, safe and cheap agricultural products such as vegetables.
Overview of target market
The main target market customers are ordinary community residents, special white-collar workers, restaurants and residents who do not change their careers. Residents of restaurants and ordinary communities generally have the need to buy food every day; Special white-collar workers and residents who are constantly moving have time to buy food at least three times a week. They have different requirements for the agricultural products they buy, but to sum up, they mainly have good quality, low price and easy to buy. This is the general manager and development requirement of our store.
The market capacity is large and will not shrink in the future. It will only get better and better. The market demand is within our service range, accounting for at least three fifths, which means we can serve three fifths of the residents in our region. The other two-fifths are diverted to vegetable markets and supermarkets. Another advantage of this market is that there are almost no such shops at present, and some are family-style shops with irregular management and small capital operation.
Market share and sales
We can account for three-fifths of the estimated market share in the service sector. Taking 2000 households in the service area as an example, we can serve about 1300 households. It is assumed that each household consumes an average of 26,000 yuan per day in 20 yuan. Excluding the cost and other factors, it is 20,000 yuan, and the daily net profit is about 6,000 yuan. Market development and trend
The production and marketing of agricultural products in any place should be determined according to the local climate, resources, location, market and consumer groups. Sellers should pay attention to the objective law of the price difference between the peak season and the off season of agricultural products such as melons and vegetables, try their best to actively sell early-maturing or anti-season varieties, deliberately create a "time difference", advance or postpone the time to market of products, and sell them at a good price in time.
You also need to learn how to promote agricultural products carefully. For example, we divide urban household consumption into three classes: first, the working class, second, young white-collar workers and well-paid retirees, and third, the well-off class. The agricultural products consumed by these three classes are completely different: the working class mainly consumes ordinary agricultural products and pursues cheap and affordable; Young white-collar workers and high-paid retirees spend more than ordinary agricultural products, pursue the nutrition and appearance of products, and prefer clean farmers.
Products, such as out-of-season agricultural products grown in greenhouses; The well-off class has higher consumption requirements and pursues high-grade, unique, healthy and pleasant functions, such as Agrocybe aegerita, black-bone chicken and other agricultural products.
In addition, products should be branded and green. The function of brand is not only manifested in product identification, but more importantly, it conveys product quality and market reputation to consumers, gives them confidence and market influence, and gives them certain spiritual enjoyment while giving them material enjoyment. The green marketing strategy of agricultural products is produced with the current environmental pollution of agricultural products and the improvement of people's living standards. At present, consumers pay more and more attention to food safety, and it has become a trend to consume pollution-free agricultural products and green food. Therefore, we should seize the opportunity to develop green marketing of agricultural products.