As a direct indicator to judge the competitiveness of products, market share should refer to market share. If it is a well-known trademark, it is necessary to examine the international competitiveness of its products, that is, the ability to enter the international market, and make an investigation, judgment and analysis in the total sales of the world market. If it is a famous trademark, it is necessary to examine its share in the domestic market.
Value-added profitability is another important indicator of brand competitiveness. If market share is a quantitative indicator of brand competitiveness, then the ability to create profits exceeding value is a quality indicator of product competitiveness. Value-added profitability must be higher than the average profit level of the same industry, which is reflected in the competitiveness of the brand, or the value-added benefits brought by the brand.
Development potential refers to the future profitability, which is related to the development prospects of the industry. As the saying goes, "Feng Shui turns, come to my house tomorrow", a sunrise industry for a while may transform into a general industry or even a sunset industry at another time, which will affect people's expectations of product brands.