On August 15, a group of Mobike bicycles "wearing bow ties" appeared on the streets of Shanghai. It turns out that this is a Mickey Mouse bicycle specially customized by Mobike and Disney Store. This is not only the first time that Disney Store has cooperated with Xinxiang Bike, but also the first time that Mobike has designed a painted vehicle for Disney’s classic image.
This time Disney Store and Mobike have joined forces to use Disney’s classic image Mickey and Minnie as the protagonist for the first time, custom-painting Mobike, opening up a new online and offline cross-border marketing method, and bringing benefits to the city. Adding a dreamy "riding" experience to the scenery, setting off a new wave of cycling in the Magic City.
It is reported that the first batch of limited edition Mobike bicycles launched this time will be divided into two couples' bicycles, "Mickey Bicycle" and "Minnie Bicycle", and will appear in popular business districts in Shanghai. The body of the car is exclusively designed by Disney designers, and is specially painted on the basis of the two major models of Mobike Classic Edition and Qingqi Edition: Mickey and Minnie blink playfully and smartly, and their classic and cute expressions rotate with the wheels, conveying the joyful energy of movement; The reflective sheet of Mickey Mouse's head on the tail shines brightly, optimizing the riding experience in every detail, and providing more warnings and guarantees for night riding safety; the "Minnie Car" is tailor-made for female users, and the childlike big bow on the front is elegant and cute, becoming an urban street Take photos of the most “good-looking” partner.
In addition to releasing limited-edition bicycles offline, the vehicle icons in the Mobike APP will also be lit up as Mickey and Minnie avatars in many cities in East China, leading users to launch an online and offline wonderland throughout the city. meet.
As a classic Disney image, Mickey and Minnie are also a couple well-known around the world. Mickey and Minnie's friendly personality and rich emotions are loved and trusted by people, bringing laughter to countless people, making them the most popular Disney classic images in history.
As the world’s pioneer and leader of smart shared bikes, Mobike has launched more than 7 million smart shared bikes in 160 cities in 5 countries around the world, with more than 1 million registered users. billion, providing more than 25 million travel services every day.
Before the birth of Mickey and Minnie’s customized bicycles, Mobike teamed up with CCTV2 to launch the “Awesome My Country” customized bicycles in more than 150 cities across the country, adding a flowing landscape to the city and contributing to the motherland. Cheers for the prosperity.