now walking in the street, you can see people listening to music with headphones everywhere. Beautiful music needs good headphones to taste the original flavor. Today Xiaobian recommends Sennheiser headphones to everyone, so please follow the footsteps of Xiaobian to learn about the introduction of Sennheiser headphones and the recommendation of new products of Sennheiser headphones.

introduction of sennheiser headphones

introduction:

founded in 1945 by Prof.Dr.FritzSennheiser (Dr. fritz sennheiser, May 9, 1912 ~ May 17, 21), sennheiser is recognized as the world's leading professional microphone and earphone manufacturer. Sennheiser is constantly leading the trend of new audio technology, and its research and development center is in Hanover, Germany. It is also recognized as the pioneer of radio, infrared sound transmission technology, stethoscope earphone, aviation telephone earphone, multimedia communication, call center earphone and headset.

Mr. Mark, President of Sennheiser Greater China, said that in order to further improve the service experience of users, Sennheiser will open an official online shop where all Sennheiser products can be bought, which greatly facilitates the purchase experience of users. At the same time, Mr. Mark also announced an important news, that is, sennheiser in China has now officially changed its name to Shenghai.

brand profile

for audio product lovers, I'm afraid this is the essence of this conference. As a brand that has entered the China market for more than ten years, this time, the original Sennheiser was replaced by Shenghai, in order to localize the brand and better serve consumers.

There are not a few international manufacturers doing this. NVIDIA, akg and beyerdynamic are very good examples.

of course, we can't deny that it is risky for Sennheiser to change his Chinese name this time. First of all, change the new Chinese name of Shenghai, which means that all the previous publicity, color pages and advertisements in Chinese have to be reinvented, and the cost must be considered.

Secondly, there is an acceptance process for users to adopt the logo of Sound Sea, and it is necessary to continue to introduce Sennheiser into Sound Sea. If this relationship is not handled well, I am afraid that Sennheiser will lose a group of users who have joined in by word-of-mouth marketing.

finally, the abandonment of the Chinese logo of Sennheiser means that this trademark may be used by other manufacturers, and it is still unknown whether there will be a situation of Sennheiser VSSENNHEISER.

sennheiserHD18 Headset Musical Instrument Computer Music monitor headphones 21 yuan

Sennheiser)CX5.G In-ear cell phone headset Black Black Android version 649 yuan

Sennheiser)MOMENTUMi steamed bread 2nd generation headset stereo 2299 yuan

I hope it will help you.