Traditional trademark theory holds that according to the different degree of distinctiveness of the trademark mark itself, the distinctiveness of the mark itself is called inherent distinctiveness, and the distinctiveness obtained through acquired use is called acquired distinctiveness. sex. On this basis, Judge Fried of the United States proposed a five-point trademark rule, which divided trademarks into: fictitious trademarks, arbitrary trademarks, suggestive trademarks, descriptive trademarks, and common names. A made-up trademark is a word that is made up or chosen solely for the purpose of being used as a trademark. For example, "L'Oreal", "Haier", etc. are all made-up words. When they are used as trademarks, they will not be confused with other existing trademarks or other logos. Therefore, fictitious trademarks have very special Strong significance. An arbitrary trademark is a trademark that uses words that are not specifically related to the goods or services described. For example, "Zhonghua" toothpaste, "Volkswagen" cars, etc. "Zhonghua" is a common word and the public generally does not associate it with toothpaste, so the trademark is an arbitrary trademark. A suggestive trademark is a trademark that gives buyers some hints about the goods or services indicated by the trademark, for example, "Rejoice (shampoo)", "Taibai (baijiu)", etc. These trademarks "require imagination, thought and understanding in order to draw conclusions about the nature of the goods." Generally speaking, descriptive trademarks cannot be protected. The U.S. Supreme Court's explanation is that "a trademark that merely describes a product does not have inherent distinctiveness. However, a descriptive trademark can acquire secondary meaning through use, thereby acquiring distinctiveness, which enables them to obtain protection under the law”. If you have your own good product, how can you miss it (///)? Choose a good trademark for your products here!